Holy Habitrail - the Hamsters Have Gone Hollywood!

ST. LOUIS, Sept. 27, 2011 /PRNewswire/ --Today is the day that 50 million 'Zhu-natics' have been waiting for! For the first-time ever, ZhuZhu Pets® are coming to fans in a whole new way: the Quest for Zhu™ movie on DVD. Quest for Zhu™ stars the four original ZhuZhu Pets® - Pipsqueak, Chunk, Mr. Squiggles and Num Nums in high quality stereoscopic CGI animation.

(Photo:  http://photos.prnewswire.com/prnh/20110927/CG75791)

"These characters are loved by children all over the world, so it was a natural evolution for the ZhuZhu Pets® brand to expand into entertainment," said James Russell Hornsby, CEO of Cepia LLC. "We invested in the best possible production partners in Hollywood to help bring them to life with the quality and magic that our fans expect from ZhuZhu Pets®."

Quest for Zhu™ was created with the help of such notable talent as multi-Emmy and British Academy Award winning production company Moonscoop ("Clifford, the Red Dog," "Chloe's Closet"), 3-D animation studio Prana Animation Studios, Inc. (TRON: Legacy, Tinker Bell), and writer Sean Catherine Derek ("Smurfs," "Spiderman," and "Mortal Combat").

Quest for Zhu™ Synopsis

In this adventurous tale, our protagonist, Pipsqueak, is an ordinary hamster faced with an extraordinary task. After a fight with her owner, Katie, Pipsqueak feels unappreciated. She decides to run away from home and finds herself in the magical land of Zhu; a place full of lost ZhuZhu's like herself. There she meets Chunk, the laid-back surfer, Mr. Squiggles, the adventurous skateboarder, and Num Nums, the loveable companion. Together the four ZhuZhu's embark upon a quest to find the Palace of Zhu. From giant carrot forests to snow mountains, they travel far and wide, facing dangers and meeting new friends along the way. Through their journey, our heroes learn the importance of friendship and the value of their inner talents, but will it be enough to save the day?

DVD Features

• Two original songs: "No Place Like Here" and "One Fine Day"
• "Celebrate:" performed like you've never heard before; by your favorite ZhuZhu Pets®
• "ABC:" bonus music video before the closing credits

Quest for Zhu™ World Premiere Event

On September 26, some 'VIZ' – or Very Important Zhu's - celebrated the movie release with a special yellow carpet premiere event at New York City's Tribeca Cinemas. Special guests included Nickelodeon "Just for Zhu Sweepstakes" winner Dustin Lunsford, as well as children and caregivers from three local New York charities – Pajama Kids, Hour Children and Association to Benefit Children. In addition to the movie, guests were treated to snacks provided by Hershey's and a goodie bag containing memorabilia from the Quest for Zhu™ movie.

Quest for Zhu™ is available at major retail stores nationwide, beginning September 27.

About Cepia LLC

Headquartered in St Louis, Mo., Cepia LLC is a privately held company that manufactures toys and games for children of all ages. The company was founded on the premise that sufficiently advanced technology is indistinguishable from magic. Ingenuity, creativity, playfulness and passion are the heart of Cepia and everything it creates. Cepia's toy building enterprises include: Glo-E™, ZhuZhu Pets®, Kung Zhu™, ZhuZhu Princess™, ZhuZhu Babies™, ZhuZhu Puppies™ and their newest ventures, DaGeDar™ and Xia-Xia™. ZhuZhu Pets® has received top honor Toy of the Year recognition in seven countries, including 2010 "Toy of the Year," "Most Innovative Toy" and "Best Girls Toy" at the 2010 TOTY Awards in the U.S.  All toys from Cepia LLC are sold globally through national chain retail outlets and independent toy stores. For more information, please visit www.cepiallc.com, www.zhuniverse.com, www.dagedar.com and www.xia-xiapets.com.

About NBCUNIVERSAL

NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.

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SOURCE Cepia LLC