GREEN COVE SPRINGS, Fla., Aug. 19, 2016 /PRNewswire/ -- HomeActions LLC, a lead-nurturing and client relationship service for the real estate industry, is now offering to its 3 million enrolled members two special hyper-local features that help its subscribing agents market themselves. Both services, the automated valuation model (AVM) and AddressReport (AR), are offered in partnership with Onboard Informatics, the leader in data-driven consumer engagement.
The tools empower HomeActions' real estate professionals to give their prospects the ability to estimate property values and do a deep data dive into their own neighborhoods or any neighborhoods they are investigating. The AVM offers a range on what a property of interest is worth. This range is calculated using Onboard's proprietary algorithms and data compiled from all 150 million properties across the country. This is an interactive feature and a proven way to help real estate professionals identify likely home sellers.
"An Automated Valuation Model gives users an estimate of what their property might be worth. There are several models out there, and Onboard has a model that has property values calculated using multiple models and inputs, including assessments, sales, on-market prices and trends," says Marc Siden, CEO of Onboard Informatics. "This is a great addition to the HomeActions newsletter and one of the most engaging tools in real estate today."
The second new tool, AddressReport, engages prospects using elegant property reports featuring hyper-local data on an area or property of interest. When consumers request these reports, agents are immediately notified and encouraged to follow up. This predictive data is valuable for agents who want to see who is actively engaged in the home-buying process.
"This is an enormous advantage for both real estate agents and their clients," says Barry Friedman, CPA, who is the founder and CEO of HomeActions. "The agents get to provide a unique service to their prospects, and the consumers get to unveil the estimated property values of their own homes — or homes they want to buy — as well as key details about the neighborhoods. Today's agents seldom add meaningful content to their websites because the sites are not getting any visits. With HomeActions, we push out via email in-demand content and widgets to everyone in their databases."
About Onboard Informatics
Onboard Informatics is the leader in data-driven consumer engagement. Our data powers engagement solutions for some of the largest companies in real estate, technology and media. For more information, visit onboardinformatics.com.
HomeActions LLC was founded by Barry Friedman, CPA, who managed many CPA firms for over 25 years and subsequently sold them to American Express. He then created BizActions LLC, which became the largest marketing e-newsletter company for CPA firms and payroll companies. He sold it to Thomson Reuters in 2012. He has over 15 years' experience in the e-mail newsletter space. HomeActions LLC is a virtual company that employs more than 35 people and is headquartered in Green Cove Springs, Florida.