HomeAwayRealEstate.com Partners With Keller Williams Realty

AUSTIN, Texas, June 17 /PRNewswire/ -- HomeAway® Real Estate, the only online marketplace dedicated to buying and selling vacation homes with rental potential, today announced a marketing agreement with Keller Williams® Realty, Inc. The partnership provides the third-largest real estate franchise operation in the United States with access to a global audience of vacation home buyers and sellers.

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In addition to accessing HomeAway’s global channel of second home owners and prospective vacation home buyers, Keller Williams associates have the opportunity to become members of HomeAway Real Estate and further enhance their listings by providing additional details about the rental potential of vacation homes for sale, including rental history, average rental rates and vacation-specific characteristics.  

"This is a fantastic opportunity for two influential Austin-based companies with global reach to mutually benefit from partnering with one another," says HomeAway Vice President Martin Slagter. "Keller Williams has a strong presence in vacation destinations that significantly adds to our breadth of vacation properties, and we are excited to provide their associates with access to our focused marketing platform and global audience of vacation home buyers and sellers."

"We are looking into the future, and we believe that in order to cater to our customers' needs, we must provide our associates with targeted information," says Keller Williams Realty Chief Products Officer Bryon Ellington. "The vacation home industry is a highly segmented audience. By partnering with HomeAway Real Estate, our associates are afforded tools and information from the world's leading vacation property website to better market their properties and merchandise their product."

The terms of the marketing agreement were not disclosed.  

About Keller Williams Realty, Inc.:

Founded in 1983, Keller Williams Realty Inc. is the third-largest real estate franchise operation in the United States, with 680 offices and more than 78,000 associates in the United States and Canada. The company, which began franchising in 1990, has an agent-centric culture that emphasizes access to leading-edge education and promotes an economic model that rewards associates as stakeholders and partners. The company also provides specialized agents in luxury homes and commercial real estate properties. For more information, or to search for homes for sale visit Keller Williams Realty online at (www.kw.com).

About HomeAway, Inc:

HomeAway, Inc., based in Austin, Texas, is the global leader in online vacation properties, representing more than 480,000 paid vacation rental home listings throughout 120 countries.  HomeAway offers an extensive selection of vacation homes that provide travelers with memorable experiences and benefits, including more room to relax and added privacy, for less than the cost of traditional hotel accommodations.  The company also makes it easy for vacation rental owners and property managers to advertise their properties and manage bookings online.  The HomeAway portfolio includes the leading vacation rental websites HomeAway.com, VRBO.com and VacationRentals.com in the United States; HomeAway.co.uk and OwnersDirect.co.uk in the United Kingdom; HomeAway.de in Germany; Abritel.fr and Homelidays.com in France; HomeAway.es in Spain; and AlugueTemporada.com.br in Brazil.  The company's portfolio also includes HomeAwayRealEstate.com, which offers unique real estate information that highlights a vacation rental's income potential and destination-specific characteristics.

In addition, HomeAway operates BedandBreakfast.com, the most comprehensive global site for finding bed-and-breakfast properties, providing travelers with another source for unique lodging alternatives to chain hotels.  For more information about HomeAway, please visit www.HomeAway.com.

SOURCE HomeAway