Homeowners Offered Chance to Win a Year's Mortgage Payments in Celebration of Second Annual National Home Furnishings Month

LAS VEGAS, Sept. 1 /PRNewswire/ -- World Market Center Las Vegas, the home furnishing industry's leading marketplace, is sponsoring the inaugural Home Mortgage Sweepstakes, which will liberate one lucky homeowner from the burden of mortgage payments for one year. The sweepstakes, celebrating the second annual National Home Furnishings Month (NHFM), is designed to provide families with the opportunity to devote their would-be mortgage budget to a home makeover – thus lightening the load of house payments and providing the freedom to experience the joy of redecorating.

"The National Home Furnishings Month campaign Is It Home Yet?(TM) was designed last year to illustrate the special connections people have with their homes and to demonstrate the way these connections are enhanced by home decor and furnishings," said World Market Center Las Vegas President and CEO Robert Maricich. "We believe the new addition of the Home Mortgage Sweepstakes will provide an exciting opportunity for families to ask themselves what long dreamed-of items they would purchase for their homes if they had the extra money in their pockets each month."

NHFM also provides the opportunity for retailers across the country to participate in a unified effort to bring attention to "the home" and encourage homeowners to refresh, restore and recreate their homes in unique, creative and affordable ways. As families return from summer vacations and restart their routines, more and more time is spent at home, and it is also the time when holiday preparations begin.  This makes September an ideal month for homeowners to focus on the many ways they can make their home a more enjoyable living space without having to spend large sums of money.

Consumers are encouraged to enter the Home Mortgage Sweepstakes either by visiting a participating NHFM retailer in their city (www.homeyet.com/Find-A-Retailer) or logging on to www.homeyet.com/sweepstakes. No purchase is necessary to enter to win.

In addition to the Home Mortgage Sweepstakes, the campaign's website, www.homeyet.com, features advice from top designers with home makeover tips and trend information. Exclusive access to special values, sales and events during National Home Furnishings Month at participating retailers across the country is available online as well. Consumers also can become fans of the Is It Home Yet?(TM) Facebook fan page where they can get trend updates and interact through activities including a "What's Your Style Design Quiz".

About Is It Home Yet?(TM) and National Home Furnishings Month

Created by WMCLV, the home furnishings industry's leading international marketplace, and launched in partnership with eight industry associations, the Is It Home Yet?(TM) campaign was the first-ever industry-wide initiative that encouraged consumers to celebrate the idea of "home" and refresh their living spaces through new home furnishings purchases.

In its inaugural year, more than 7,000 retailers nationwide participated in the program and were included on the site's store locator section on www.homeyet.com.

Rules for 2010 Home Mortgage Sweepstakes – No purchase necessary to enter or win. Open to legal residents of the United States and D.C., who are 18 years of age or older. Void in Puerto Rico and where prohibited by law. Begins on September 1, 2010 and ends on September 30, 2010. Prize will be awarded as $24,000 cash based upon an average monthly home mortgage expense of $2,000 per month for twelve (12) months. For Official Rules, go to http://www.homeyet.com.

This all-industry marketing initiative is endorsed by National Home Furnishings Association (NHFA), Western Home Furnishings Association (WHFA), Home Furnishings Independents Associations (HFIA), Sustainable Furnishings Council (SFC), American Society of Furniture Designers (ASFD), Specialty Sleep Association (SSA), Women in the Home Industries Today (WithIt) and International Sleep Products Association (ISPA).

About World Market Center Las Vegas

World Market Center Las Vegas is an integrated home and hospitality contract furnishings showroom and trade complex. The state-of-the-art campus showcases furniture, decorative accessories, gift, lighting, area rugs, home textiles and related segments, as well as the Las Vegas Design Center open daily to consumers and designers. World Market Center currently hosts the biannual Las Vegas Market(TM), the preeminent total home market along with Gift + Home(TM) and Vegas Kids(TM). For more information on World Market Center Las Vegas and its shows, visit www.wmclv.com. Find us on Facebook and Twitter.

SOURCE World Market Center Las Vegas