HomeRun Advantage Applies Innovative Business Model

PANAMA CITY BEACH, Fla., Feb. 14, 2012 /PRNewswire/ -- HomeRun Advantage, Northwest Florida's newest property management company, has launched options to increase rental income for investment homeowners. By applying an innovative business model, HomeRun Advantage plans to stay ahead of the game.

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"HomeRun Advantage is a new type of vacation rental management company that bases itself around simplicity, honesty, and most importantly, money in the homeowner's pocket," said Michael Austin, vice president of HomeRun Advantage. "We're excited to bring something to the property management field that is extremely profitable for the owner, as well as basic and simple to understand."

Austin is a veteran of the hospitality industry, having worked with the largest management companies and resorts in Northwest Florida. His experience includes consulting roles as well as working directly with vacation property owners. "I've seen what works and what doesn't work when it comes to property management," he said. "If you don't adapt your business strategy as things evolve and change, then your business will get left behind."

By removing all the extra overhead that has become unnecessary in today's modern management world, HomeRun Advantage is able to offer management options to homeowners with appropriate subcategories that allow the company to charge very competitive rates for service. HomeRun Advantage does not take a percent of the room revenue, allowing homeowners to still take home 100 percent.

The first option, the Basic Service Plan, is perfect for owners who understand who their customers are, know how to book their guests' vacations, and are successful at marketing their properties. This plan allows the owner to continue doing what has worked in the past, while HomeRun Advantage takes on the role of "operations team" by coordinating check-in, housekeeping, maintenance, and emergency calls after the owner has booked the reservation. HomeRun Advantage can even help with an existing VRBO listing and introduce owners to other unknown marketing channels.

The Rental Services Plan is the second option, and it is predicted to launch within the next 90 to 120 days. This plan will attract the owner who understands how profitable a property can be but has not reaped the benefits because of the fees that are levied in an effort to keep the large management company profitable. The Rental Services Plan allows HomeRun Advantage to use the most cost-saving method of property rental by charging a low, flat annual fee and performing all duties of a rental management company.

The flat fee structure for HomeRun Advantage allows owners to select the level of service desired with the option to add or exclude services as time passes.

"This allows our clients the opportunity to participate in a trial-and-error practice specific to their property and desired level of participation," said Austin. "Owners can test what works, keep what they want, and not have to pay for the rest. The best part for owners is that HomeRun Advantage never keeps a cent of room revenue. Owners pocket 100 percent of the profit!"

So how is HomeRun Advantage different from other property management companies?

"The bottom line is there are no monthly fees and owners know what to expect," Austin said. "At HomeRun Advantage, the owner controls the costs while we control the vacation rental experience.

"We initially recognized the need for a better vacation management solution and, with all the experience our senior team has amassed from decades of hotel and resort management experience, we put our heads together to solve it," said Austin. "Many of us have spent years listening to owners, and we believe that HomeRun Advantage is truly the best solution to satisfy all owner needs."

About HomeRun Advantage

Founded in 2012 as Northwest Florida's newest vacation rental management company, HomeRun Advantage fits vacation homeowners with programs suited to their individual management and maintenance needs. With leadership whose experience equals decades of hotel and resort management, HomeRun Advantage is able to control the vacation rental experience while homeowners control their costs.

SOURCE HomeRun Advantage