Honda Utilizes New 3DX Phantaglyph™ 3D Technology in Maxim Campaign

Sep 23, 2010, 18:29 ET from 3DX

NEWPORT BEACH, Calif., Sept. 23 /PRNewswire/ -- 3DX's all new, never before seen Phantaglyph™ technology premiered in October's issue of Maxim magazine to spotlight the Honda CR-Z Sport Hybrid coupe ad campaign. In celebration of the monumental, multi-media campaign – Honda will display this unique integration at an all day block party in Times Square. As the first-ever 3D advertiser in Times Square, Honda will exhibit their 3D commercial from 10am-6pm on Thursday, Sept. 23 on the Clear Channel Spectacolor HD Screen.

Maxim's first publication to include 3D technology debuted in the October issue with a 3D cover story, co-branded 3D glasses and a 3D print ad of the Honda CR-Z utilizing the Phantaglyph™ technology. The ad allows the CR-Z to appear more realistic – as if it were sitting on the page right in front of the viewer.

The unconventional nature of 3DX's Phantaglyph™ technology appropriately highlights the dynamic duality of sport and hybrid, which are married in the Honda CR-Z. Both the strategy of the ad campaign and the progressively sleek car style seek to reach the 25 – 35 year old buyer that is definably tech-savvy and forward thinking.

Prior to Phantaglyph™ technology, Anaglyph technology was the sole 3D technology used in print and movie advertising. Shortcomings in the former such as restricted viewing process, limited depth available for objects, triple-vision blurring and true color imaging delusion have been remedied with Phantaglyphs™. Specific to the Maxim campaign, new Phantaglyphs™ don't require viewers to hold the ad directly in front of their faces, rather the technology allows the Honda CR-Z image to lay flat on the table, while viewers watch the contents rise up from the page or delve deep into the surface.

During the 3D block party, Maxim models will be handing out the 3D Maxim issue containing the 3DX ad. 3D glasses will also be handed out along with CR-Z displays, including a large-scale floor Phantaglyph™, photo booths with 3D backdrops and Sony racing simulators featuring the Gran Turismo® 5 on PlayStation®3 (PS3™) in Stereoscopic 3D. A special guest performance by N.E.R.D. will take place at 12:30pm.

"Owen and I are very excited to bring this new 3D technology to the consumer products market since the Phantaglyph™ allows for the appearance of true 3 dimensional objects so consumers can actually experience the brand." – Ziggy Kormandel, CEO 3DX

About 3DX

With the ability to create a new visually stunning world, 3DX is a new, eye-popping type of company whose 3D technological advancements are redefining the meaning of innovative media and advertising. These advancements include improved Anaglyph technology, turning a single sheet of paper into a corridor hundreds of feet deep, and never before seen patented Phantaglyph™ technology, creating three-dimensional objects that rise up and sink below the page as if they were right in front of you. Visit the 3DX website at



Greg Cargill