Honey Badger Launches Risk Playbooks, Letting Fraud and Risk Teams Build and Deploy Live Risk Journeys Without Writing Code

New visual builder turns multi-source risk workflows into a single API in minutes, cutting build and deployment time by 90% and removing the need for ongoing development.

MENLO PARK, Calif., Nov. 2, 2026 /PRNewswire/ -- Honey Badger HQ, Inc., the risk and identity intelligence platform serving fintechs and lenders, today announced the launch of Risk Playbooks, a visual builder that lets fraud and risk teams design, deploy and update live risk workflows without writing code.

With Risk Playbooks, a team can choose its data sources, set the logic and scoring that connect them, and publish the result as a single API, complete with documentation, in a matter of minutes. Changes made in the builder go live the moment they are saved, so risk strategies can keep pace with fraud instead of waiting on the next development sprint.

Most fintechs and lenders rely on a growing stack of identity, fraud and credit data providers. Stitching those sources together into one decision has traditionally meant months of engineering work, custom integrations for every vendor, and a queue of change requests each time the fraud picture shifts. The people who understand the risk are rarely the people who can change the system.

Risk Playbooks closes that gap. Using a drag-and-drop canvas, a risk analyst can orchestrate checks across Honey Badger's network of 150+ data sources, decide which checks run and in what order, apply business rules and scoring, and define what a pass, refer or decline looks like. Honey Badger then generates a dedicated API endpoint and documentation tailored to exactly what was built, so engineering teams integrate once and never have to touch it again.

Every playbook can also include a feedback loop. By feeding confirmed outcomes back into the playbook, its scorecards use AI to continuously learn which signals matter, improve their accuracy over time, and surface recommendations for tightening or loosening rules.

The result is a faster, more cost-effective way to run risk. Early customers report that building and deploying a new fraud or risk journey with Risk Playbooks is 10 times faster than the traditional integration route, with a first playbook live in minutes rather than months. Because updates no longer require developer time, risk teams make changes themselves and engineering teams are freed from the ongoing work of maintaining and changing risk logic.

"Our customers told us the same thing again and again: they know what they want their risk checks to do, but getting there means waiting on engineering, and by the time it ships the fraud has moved on," said Matthew Salisbury, CEO of Honey Badger. "Risk Playbooks puts control back in the hands of the risk team. They can build a complete journey across multiple data sources in minutes, change it whenever they need to, and let the playbook get smarter from every decision it makes."

Risk Playbooks is available now to Honey Badger customers through the Honey Badger portal, and is already being used by fintech, lending and payments businesses. To learn more or request a demo, visit www.honeybadgerhq.com.

About Honey Badger

Honey Badger is a risk and identity intelligence platform for fintechs, lenders, and any business that has to make fast decisions about people it cannot see in person. Its AI orchestrates identity, credit, fraud, device, and compliance signals from 150+ real-time data feeds into a single scored and explained answer, or delivers the raw signals through one API. Honey Badger powers decisions across fraud and onboarding, credit and affordability, verification and authentication, and age assurance.

Media Contact:
Georgia Harvey
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SOURCE Honey Badger HQ, Inc.