NEW YORK, Oct. 28, 2026 /PRNewswire/ -- Japanese hair care brand &honey is celebrating a new accolade as its Deep Moist Treatment has been recognized as a haircare winner in ELLE's First Class Beauty Awards 2026. Recognized for its standout deep hydration and smoothing benefits, the treatment brings the ingredient-focused approach to hair care which has made &honey a favorite in Asia to an expanding audience of U.S. consumers.
At the cutting edge of ingredient innovation, &honey's Deep Moist Treatment incorporates a unique honey blend ratio of Manuka Honey from New Zealand, Acacia Honey from Hungary and Raw Honey* from Japan, formulated to deliver shine and hydration to the hair. Lock in moisture and nourish every strand with an intensely hydrating treatment for dry, damaged hair. This rich treatment coats the hair cuticle with moisture while helping repair the appearance of dryness, leaving hair silky, smooth, and easy to manage.
As a gold standard of beauty awards, ELLE has recognized &honey for their commitment to bringing Japanese beauty innovation to the US market. &honey stands apart from the rest not only with unique ingredients that deliver intense hydration but also with attention to detail in their packaging.
The &honey Deep Moist Treatment is available at Amazon and Ulta Beauty.
About &honey
&honey is a global beauty award-winning Japanese hair care brand that focuses on delivering optimal moisture through carefully formulated blends of honey, botanical extracts, and advanced hair care technology. Rooted in Japan's commitment to precision and performance, &honey products are designed to restore balance, softness, and shine to hair while maintaining gentle, clean formulations.
* Non-heat-processed honey
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SOURCE &honey


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