&honey expands its Deep Moist portfolio with a new cherry blossom-inspired collection, available on Amazon U.S

NEW YORK, Sept. 29, 2026 /PRNewswire/ -- Japanese haircare brand &honey is bringing the newest addition to its portfolio to U.S. consumers with the launch of its Deep Moist Sakura Collection, now available on Amazon U.S.

A new interpretation of the brand's Deep Moist line, Sakura combines &honey's signature moisture-focused haircare with one of Japan's most recognizable seasonal symbols: the cherry blossom. The collection introduces two products, the Deep Moist Sakura Shampoo + Treatment Set available for $44 and Deep Moist Sakura Hair Oil available for $25 giving U.S. consumers access to a new &honey haircare experience through Amazon.

The launch builds on &honey's distinctive approach to moisture care, with formulas centered around honey and other moisturizing ingredients. The Shampoo + Treatment Set contains more than 90% moisturizing ingredients, including honey, royal jelly, argan oil and hyaluronic acid, while incorporating three types of honey: Manuka Honey from New Zealand, Acacia Honey from Hungary and Raw Honey from Japan.

The accompanying Deep Moist Sakura Hair Oil contains more than 90% moisturizing ingredients, including honey, royal jelly, argan oil, propolis and keratin. Designed for all hair types, including dry, damaged and color-treated hair, the oil provides an additional moisture and conditioning step to the routine.

Both offerings are distinguished by a Delicate Cherry Blossom Honey fragrance, translating the Sakura concept into a sensorial element of the collection.

With Sakura, &honey adds a distinctly Japanese seasonal expression to its Deep Moist portfolio while continuing its focus on moisture, softness and smooth-looking hair. The collection represents the brand's latest product introduction for the U.S. market and is available through Amazon U.S.

About &honey
&honey is a global beauty award-winning  Japanese  hair care brand that focuses on delivering optimal moisture through carefully formulated blends of honey, botanical extracts, and advanced hair care technology. Rooted in Japan's commitment to precision and performance, &honey products are designed to restore balance, softness, and shine to hair while maintaining gentle, clean formulations.

Media Contact:
Erin Daly
[email protected] 

SOURCE &honey