Honeycomb Announces Innovations in Telemetry Pipeline to Advance Enterprise Observability

Enhance and Pipeline Builder help teams to manage their data while controlling costs and accelerating OpenTelemetry adoption

SAN FRANCISCO, June 24, 2025 /PRNewswire/ -- Honeycomb, the creators of observability, today announced a major milestone in helping enterprises maximize the value of their observability data. Building towards the industry's first fully integrated telemetry pipeline, Honeycomb adds the ability to access archived telemetry data with a single click for full fidelity analysis from low cost storage, as well as powerful new ways to sample telemetry data and control costs. Honeycomb's latest release will help enterprises enable their engineers at all levels to debug production systems, optimize performance, and gain actionable insights while controlling observability spend.

These improvements come as engineering teams face growing complexity from modern systems that produce massive volumes of telemetry. When things go wrong, separate tools for metrics, logs and traces make it hard for them to pinpoint issues quickly. Blindly sampling out business critical data becomes risky as it can severely delay root cause analysis. Without the ability to manage the data the way they want, teams end up ingesting low-value and duplicated telemetry data into their observability tools, ballooning costs without delivering proportional value. With over 97% of developers now leveraging AI coding tools, these complexities are increasing at an exponential rate, making it harder to troubleshoot production issues, optimize observability spend or ensure audit readiness. Honeycomb helps customers mitigate the risk of AI in production by giving them fast access to the right contextual data without added overhead, out of control observability spend or operational complexity.

"Telemetry pipelines have rapidly become essential infrastructure, but managing data volume is just the baseline," said Christine Yen, CEO of Honeycomb. "We envision a future where pipelines truly integrated into observability platforms can dynamically link data ingestion to its actual usage, fundamentally reshaping how engineering teams manage their observability costs. With our new ability to enhance datasets, we've effectively eliminated the tradeoffs in data management, ensuring teams retain access to all their critical telemetry—even the bits they hadn't thought would matter. True lossless observability is now a reality."

The new capabilities provide teams with complete control over telemetry pipelines so they can get clarity about how their systems and services behave in production, for any subset of users, with no dead ends.

• Enhance provides full-fidelity data on demand and in budget 
  Honeycomb users now don't have to think about where their data lives or wait for rehydration. They can instantly retrieve dropped or expired logs and traces from their own S3, right from the Honeycomb UI during escalations, audits or incident retrospectives. This unlocks analysis of full-fidelity data when it matters most without unnecessary spend or disrupted investigations.
  
  "Enhance brings together proactive insights and reactive debugging in a single tool," said Shogo Wada, Staff Software Engineer at Bubble. "Previously we'd end up falling back to logs when investigating customer-reported issues, piecing together traces in our heads if the specific ones we needed were sampled out. Now with Enhance, we can instantly grab those missing traces, streamlining our workflows and reducing our MTTR."
  
  
• Pipeline Builder enables customized control without complexity
  A built-in graphical interface eliminates the need for working with YAML or external configuration. Teams can now adapt their telemetry strategy on the fly by building pipelines for receiving, transforming and exporting data, and applying tail-based sampling for managing data volumes. This intuitive UI empowers developers, SREs and observability teams to capture the right signals to accelerate troubleshooting and tune their data strategy with ease. This enables a future where a fully integrated Pipeline Builder sets the stage for tight feedback loops between your telemetry and the insights you surface.
  
  "Skyrocketing costs are an overriding concern for teams managing telemetry, particularly logs, forcing them to make tradeoffs between comprehensive data storage and what they can query in real time when building telemetry pipelines," said James Governor, Analyst and Co-founder at RedMonk. "Honeycomb Enhance is designed to eliminate this distinction, allowing teams using the new Pipeline Builder to easily connect and manage their data sources, secure in the knowledge that they won't lose any data they'll need for compliance or troubleshooting edge cases."

These capabilities paired with Honeycomb's industry-leading support for OpenTelemetry helps enterprises to scale their adoption of the open standard. Teams can also centrally manage large fleets of OpenTelemetry Collectors across Linux, Windows, Kubernetes and even legacy environments from one unified control plane. This allows Honeycomb customers to centrally manage, configure and monitor large-scale OpenTelemetry deployments while minimizing operational overhead.

To learn more, please read our announcement blog post and join us for a webinar "Telemetry That Pays Off: Fully integrated pipelines for maximum observability value" on July 22.

Media Contact: 

Kaileigh Higgins
[email protected]

SOURCE Honeycomb