Hong Bao Media Launches First Integrated Content Marketing Production Centre In Southeast Asia

KUALA LUMPUR, Malaysia, May 28, 2014 /PRNewswire/ -- Hong Bao Media (HBM) is proud to launch Malaysia's first conversation engine, dedicated to the production of content marketing videos for marketers in Southeast Asia.

Strategically located near the Kuala Lumpur Performing Arts Centre in YTL's Sentul East development, the content marketing production center consists of a U-shaped 15 x 15 ft floor-to-ceiling green screen television recording studio (photo), high definition cameras, a high-speed fiber optic line for high-resolution webcasting, and full editing and graphic design facilities.

Hong Bao Media's experienced writers and producers help clients conceptualise, script, produce and distribute content.

"Successful content marketing relies on frequently-updated, compelling content, so we want organisations to consider us as their own bolt-on television news station," said Mark Laudi, Managing Director of Hong Bao Media, at the launch.

The US-based Content Marketing Institute says marketers frequently cite a lack of time, a lack of content and a lack of variety of compelling content as key challenges.

HBM resolves these by conceptualizing, writing and producing compelling business content, such as news bulletins, case studies, panel discussions, interviews and vignettes.

Content marketing has been adopted rapidly across the world, as consumers expect to engage continuously with brands via social media, rather than being "sold to" in finite campaigns.

Unlike traditional advertising, the aim is to generate valuable, relevant conversations which help organisations generate brand awareness, engagement and leads.

According to statistics published by the Content Marketing Institute, 92% of US marketers now use content marketing to raise awareness, engage and build trust with consumers.

They are dedicating on average 30% of their marketing budgets to content marketing, with video being one of the most popular mediums (73%).

Online video viewing has become popular in Asia, too, with around 4 in 5 Malaysian internet users watching videos online, according to statistics released by comScore. Numerous conferences dedicated to content marketing have also sprung up.

ABOUT HONG BAO MEDIA

Hong Bao Media is an award-winning producer of video news content for a variety of clients - all with a business focus.

More than a production company, HBM's award-winning team has unique strengths in:

• Editorial - our producers conceptualise, script and provide editorial guidance
• Presentation - our team of experienced, multilingual television presenters add credibility and authority
• Syndication - we go far beyond producing content, to ensuring it reaches your desired target audience via online, mobile, out-of-home and traditional media channels.

HBM is the bolt-on television news station for your organisation that keeps the conversation going with your prospects and customers.

We produce content marketing and internal communications, and events coverage through our eventv™ service.

HBM already has one conversation engine, in Singapore's Central Business District.

FOR FURTHER INFORMATION

Shreya Shetty
Marketing Manager
Hong Bao Media
(+603) 4065 0228 or (+65) 6223 2249

SOURCE Hong Bao Media