SCOTTSDALE, Ariz., April 27, 2011 /PRNewswire/ -- Hong Kong Airlines and Hong Kong Express Airways have expanded its relationship with Discover the World Marketing with the announcement that Discover will handle both carriers' sales and marketing efforts in Canada.

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According to Mr. Shu Xiao-Bin, Deputy Director Commercial of Hong Kong Airlines & Hong Kong Express Airways, "We are delighted to continue our partnership with Discover the World Marketing. Canada is a key growth market for us and it is essential that we are represented by such a respected leader in Canada's travel outsourcing industry."

"We represent Hong Kong Airlines and Hong Kong Express Airways in more than 15 European countries," said Jenny Adams, CEO of Discover the World Marketing. "The success of our partnership enabled us to be selected by both airlines for this new sales and marketing relationship in North America.  Our Canadian team with its local market and travel relationships is poised to provide a new and profitable revenue stream for Hong Kong Airlines and Hong Kong Express Airways."

For more information about Discover the World Marketing, visit discovertheworld.com or call (480) 707-5566 or +44 207 107 2303.

About Discover the World Marketing

Discover the World Marketing has earned a reputation as a leader in global travel distribution and its success in developing a worldwide network of 85 offices in more than 60 countries capable of exceptional representation performance is unmatched. With a portfolio of 67 clients utilizing its sales, marketing and business process outsourcing services, Discover the World Marketing remains a dominant innovator for the travel industry. For more information about Discover the World Marketing, visit discovertheworld.com or call (480) 707-5566 or +44 207 107 2300.

About Hong Kong Airlines and Hong Kong Express Airways

Established in 2001 and 2004 respectively, Hong Kong Airlines Ltd and Hong Kong Express Airways Ltd are commercial airlines based in Hong Kong. With a common shareholder, the two sister airlines provide flights with new Airbus A330-200 and Boeing 737-800 aircraft between Hong Kong and more than 30 cities in Asia and Europe. Both carriers have earned outstanding recognition of their onboard service, with Hong Kong Airlines recently awarded four stars by SKYTRAX with a final goal to become a five star airline in two years. Both airlines are also new members of BSP. For more information, visit www.hkairlines.com.

SOURCE Discover the World Marketing