Horizon Commerce and Pacvue Expand Strategic Partnership to Connect Retail Media Planning, Activation and Measurement

Expanded partnership brings together Horizon Commerce's strategy and activation expertise with Pacvue's Commerce Media Operating System to help marketers move from insight to outcomes faster

NEW YORK, Sept. 24, 2026 /PRNewswire/ -- Horizon Commerce, Horizon Media Holdings' specialist agency for commerce and digital experience, and Pacvue, the leading AI-Powered Commerce Media Operating System, today announced an expanded strategic partnership designed to help advertisers more effectively connect retail media planning, activation and measurement. The expanded relationship brings Horizon Commerce's Strategy and Activation teams, including its Blu Commerce intelligence capabilities, closer to Pacvue's Commerce Media Operating System, enabling a more integrated workflow across planning, activation and measurement on major retail media platforms.

The partnership addresses a persistent challenge for marketers: the systems used to measure media performance and determine investment strategy are often disconnected from the platforms used by teams to execute campaigns. As a result, marketers can identify an opportunity through measurement but are forced to rely on manual processes, separate taxonomies and retailer-specific metrics to translate that insight into action.

Blu Commerce provides a standardized view of retail media performance across retailers, products and media tactics, including measurement of incremental contribution and iROI. Pacvue unifies that intelligence with other proprietary omnicommerce signals to power media activation, giving Horizon Commerce's Strategy and Activation teams one platform to translate those insights into investment decisions and activation strategies across major retail media networks.

Blu Commerce and Pacvue's technology works in lockstep, feeding performance back into the next cycle of planning and optimization. Pacvue's real-time commerce signals – including availability, pricing, and content health – keep activation aligned with what's happening on the digital shelf. The result is a common decision framework connecting senior marketing leadership and campaign practitioners, helping brands allocate investment more effectively, reduce inefficient spend and drive greater incremental sales.

"Retail media has no shortage of data. The harder problem is turning that data into a consistent investment decision," said Katie Comerford, President of Horizon Commerce. "A brand may be operating across Amazon, Walmart, Target and other retailers, each with different attribution methodologies, reporting structures and optimization environments. Blu Commerce was built to create a common economic view across those investments. By bringing that intelligence into a workflow that connects our Commerce Strategy and Activation teams with Pacvue, we can shorten the distance between understanding what is driving incremental growth and doing something about it."

This connected approach is already delivering results. When Revlon's Mitchum brands needed to close the gap between retail media and commerce operations on Amazon, Horizon Commerce unified its internal platforms with Pacvue's advertising and commerce signals. The results included a 13% average weekly revenue lift, a 19-point improvement in Best Seller Rank (BSR), a 5% lift in paid search revenue, and a 3% lift in paid search conversion rate. By aligning media investment with commerce signals, Revlon and Horizon Commerce shifted from reactive adjustments to proactive growth, powered by automation, actionable insights, and the integrated capabilities of Pacvue's Commerce Operating System.

"Horizon Commerce has been a valued partner since 2022, and this expansion reflects how that relationship has grown," said Melissa Burdick, Co-founder and President of Pacvue. "With more touchpoints across the customer journey than ever, measurement and activation must keep pace with how complex investment decisions have become. Pacvue empowers agency teams with the insight and activation to execute faster, while preserving the flexibility to evaluate performance against the business outcomes that matter to each brand."

The partnership reflects Horizon's broader approach to commerce technology: building an open intelligence layer that connects data, decisioning and activation rather than requiring marketers to operate within a closed technology ecosystem. Together, Horizon Commerce and Pacvue are creating a more connected commerce investment workflow, combining Blu Commerce's cross-retailer measurement, iROI, scenario planning and investment intelligence with scaled activation through Pacvue. The result is a clearer path to shifting dollars toward the highest-value opportunities, reducing inefficient spend and driving greater incremental sales.

ABOUT HORIZON COMMERCE

Horizon Commerce is Horizon Media Holdings' commerce and digital experience agency, helping brands connect media, commerce, data, and technology to drive measurable growth. As a fiercely independent growth partner, the agency combines human expertise, open technology ecosystems, and transparent intelligence to help brands make better investment decisions and create more connected customer experiences across DTC, retail, marketplaces, social, and omnichannel environments. 

At the center of its offering is Blu Commerce, Horizon Commerce's proprietary commerce intelligence platform, which creates a standardized view of performance across retailers, products, and media tactics. Blu Commerce connects measurement, scenario planning, forecasting, and optimization to help marketers understand what is driving incremental growth, identify future investment opportunities, and move from insight to action faster.

ABOUT PACVUE

Pacvue is the leading Commerce Media OS, powering over $12B in advertising spend across 100+ global retail media networks including Amazon, Walmart, Target, Kroger, Instacart, Criteo, and CitrusAd. Powered by industry-leading AI and real-time data, Pacvue enables over 70,000 brands and agencies to maximize advertising performance, drive incrementality, and expand reach across the commerce universe from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide excluding China. Combined with Helium 10's SMB solutions, Pacvue delivers the industry's most comprehensive platform for businesses of all sizes. Founded in 2018, Pacvue spans Seattle, Los Angeles, Chicago, New York, Washington D.C., London, Shanghai, and Tokyo. Discover more at pacvue.com.

SOURCE Horizon Media