NEW YORK, Aug. 24, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately held media services agency in the world, is pleased to announce that it has been named digital media Agency of Record (AOR) for ABC Entertainment. The agency's Los Angeles office, helmed by Serena Duff, Executive Vice President and General Manager, has been awarded responsibility for all digital media planning and activation for the network's daytime, primetime, and late-night entertainment programming, effective August 1, 2015.
"We're incredibly excited to be collaborating with such an innovative and impactful marketer," said Serena Duff, EVP, and General Manager at Horizon Media. "ABC Entertainment has a reputation of excellence and taking creative risks in its approach to programming. We look forward to building on that as we connect its unique shows with the right audience in the digital space."
Horizon Media has been tasked with digital planning and activation and driving tune-in across all paid digital platforms for ABC's full network portfolio. The agency's responsibilities will include video, display, social, mobile, search, and programmatic, as well as social community management. ABC Entertainment's entertainment portfolio includes award-winning daytime shows such as "The Chew" and "General Hospital"; primetime comedies like "Modern Family," "Black-ish," "Fresh off the Boat," and "The Muppets"; primetime dramas like "How To Get Away With Murder," "Scandal," "Grey's Anatomy," and "Quantico"; late night programming such as "Jimmy Kimmel Live"; and specials like "The Oscars," "The Billboard Music Awards," and "The CMA Awards."
"Horizon demonstrated an inventive, agile and analytics-driven approach to media activation," said Marla Provencio, EVP and Chief Marketing Officer, ABC Entertainment Group. "Horizon provided exciting big ideas and strategically analyzed data to provide a unique approach for us."
Paul Santello, Executive Vice President, Managing Partner, and Charlotte Cochrane, Senior Vice President, Managing Director, Digital at Horizon Media, will spearhead the ABC Entertainment relationship, based out of the agency's Los Angeles office.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.3 billion and over 1,200 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.
ABOUT ABC ENTERTAINMENT GROUP
Formed in 2009, the ABC Entertainment Group, comprised of ABC Entertainment and ABC Studios, develops and produces compelling programming across all day parts for both national and international broadcast and digital platforms, as well as for national syndication. ABC Studios' current hits include "American Crime," "black-ish," "Castle," "Criminal Minds" (CBS), "Grey's Anatomy," "How To Get Away With Murder," "Marvel's Agents of S.H.I.E.L.D.," "Nashville," "Once Upon a Time," "Scandal" and "Secrets and Lies." The ABC Television Network is also home to the Emmy-winning "Modern Family" and comedy favorites "Fresh Off the Boat," "The Middle" and "The Goldbergs"; reality phenomenon "Shark Tank" and long-running hit "Dancing with the Stars"; "General Hospital," which has aired for over 50 years on the network, along with daytime talk show "The Chew"; and late-night talk show "Jimmy Kimmel Live." The network also boasts some of television's most prestigious awards shows, including The Oscars, The CMA Awards, The American Music Awards and The Billboard Music Awards.
SOURCE Horizon Media