Horizon Media Partners with the 4A's to Welcome the 2015 MAIP NYC Class
Horizon Sponsors Event Uniting More Than 85 MAIP NYC Fellows to Kick-Start Their Agency Experience
NEW YORK, June 5, 2015 /PRNewswire/ -- Horizon Media, the largest and fastest growing privately-held media services agency in the world, has partnered with the 4A's, the national trade association representing the advertising agency business in the United States, as sponsor of the 12th annual MAIP NYC kick-off reception. The event, hosted at Horizon Media's New York Headquarters last night, was created to bring together more than 150 multicultural advertising industry professionals from various advertising and media agencies to celebrate the launch of MAIP 2015.
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"We are excited to contribute to the development of our industry's future leaders," said Eileen Benwitt, chief talent officer at Horizon Media. "Leadership at Horizon recognizes the importance of nurturing young talent and providing a middle ground where opportunity meets potential."
The 4A's MAIP talent development program helps students from diverse backgrounds gain valuable experience working in prestigious advertising agencies on various accounts, connect with advertising and media professionals, and acquire valuable credentials to better position them in the marketplace. In addition to being on the brink of starting a career in advertising, MAIP fellows are selected for their ardent passion for advertising as expressed through their multi-dimensional applications.
"We are thrilled to partner with Horizon to bring together the bright young minds of our industry," said Singleton Beato, EVP, Talent at the 4A's. "This event allows our MAIP fellows from diverse ethnic backgrounds, to network with industry leaders, meet with their mentors, and connect with their peers."
In addition to the networking reception hosted by Horizon, the agency invited attendees to partake in a StrengthsFinder assessment workshop, created by Gallup, designed to identify one's talents and strengths. Gallup research proves that people succeed when they focus on what they do best, subsequently making them more productive and engaged. Horizon has already implemented the Gallup StrengthsFinder approach in its New York office, with much success.
"An integral part of Horizon is making sure that each employee is thriving in whichever team they are a part of," said Richard Johnson, VP, Talent Development at Horizon Media. "Employees may realize they are better suited to a different role, and can switch teams to ensure they are doing what drives them to reach their optimal productive potential."
About The 4A's
The 4A's is the catalyst for bringing together the right people in the right place at the right time to address the advertising industry's most critical business issues. We provide leadership, advocacy, guidance and community to our members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Our mission is to help agencies become more successful.
About MAIP
The 4A's Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A's participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A's efforts to enhance the workforce diversity of our industry.
About Horizon Media
Horizon Media, Inc. is one of the largest and fastest growing privately held media services agencies in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by Mediapost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4As Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100 year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $5.2 billion and over 1,100 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit www.horizonmedia.com.
Contact
Horizon Media
Kaya Lobaczewski
(212) 220-2102
[email protected]
SOURCE Horizon Media
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