Horizon Media Selects Rentrak to Utilize Advanced Audience Measurement
PORTLAND, Ore., Feb. 6, 2015 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced that Horizon Media, the largest and fastest growing privately-owned media services agency in the world, will utilize Rentrak's full suite of TV ratings services, including national, local and On Demand, to further improve television targeting, planning, and buying.
After piloting Rentrak's multiscreen measurement service, Horizon Media will incorporate Rentrak's services enterprise-wide to further give the agency's advertisers a robust view of programming effectiveness and value.
"We have seen the value in Rentrak's granular and stable television measurement," said Eric Blankfein, chief of WHERE at Horizon Media. "We see a unique opportunity to leverage these data sets within our toolbox and marketplace approach."
"We are pleased to expand our relationship with Horizon Media," said Chris Wilson, president of national television at Rentrak. "We look forward to serving the agency as it strives to drive better results for clients."
Rentrak's television ratings service is the only fully integrated system of detailed satellite, telco and nationwide cable television viewing information from more than 31 million TVs in the U.S. and Video on Demand from more than 117 million TVs in the U.S. and Canada, including granular information for television stations in all 210 markets projected across the United States.
About Horizon Media
Horizon Media, Inc. is the largest and fastest growing privately held media services agency in the world. The company was founded in 1989, is headquartered in New York and has offices in Los Angeles, San Diego, and Chicago. Horizon Media was chosen as 2011 Independent Media Agency of the Year by MediaPost, 2010 U.S. Media Agency of the Year by Adweek, Brandweek, and Mediaweek as well as by Ad Age and as one of the world's ten most innovative marketing and advertising companies by Fast Company in 2011. In 2012, Bill Koenigsberg, President, CEO and Founder, was honored by Advertising Age as Industry Executive of the Year. Most recently, in 2014, Bill Koenigsberg was named 4A's Chair of the Board and is the first person from a media agency to hold this prestigious position in the 100-year history of the 4As, the marketing industry's leading trade association.
The company's mission is "To create the most meaningful brand connections within the lives of people everywhere." By delivering on this mission through a holistic approach to brand marketing, Horizon Media has become one of the largest and fastest-growing media agencies in the industry, with estimated billings of over $4.7 billion and over 1,000 employees.
The company is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit horizonmedia.com.
About Rentrak
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
RENTM
Contact for Rentrak:
Antoine Ibrahim
Office: (646) 722-1561
E-mail: [email protected]
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SOURCE Rentrak
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