ALEXANDRIA, Va., Oct. 29, 2015 /PRNewswire-USNewswire/ -- The national public awareness campaign, Moments of Life: Made Possible by Hospice, was created by the National Hospice and Palliative Care Organization to help the public understand how hospice and palliative care help patients and families live as fully as possible, despite a terminal illness.
NHPCO is proud to share that the Moments of Life: Made Possible by Hospice campaign is a finalist in the PR News Digital PR Awards in the category of Cause Marketing.
Since the launch of the campaign just over a year ago, Moments of Life has garnered more than 17 million digital viewer impressions with 9,800 media placements reaching an online audience of 279 million. The campaign's public service announcement has received 6,500 airings reaching a broadcast audience of more than 4.46 million viewers. More than 121,000 unique visitors have gone to the Moments of Life website to learn more about hospice and palliative care.
"We are honored that this campaign, that shares the real stories of hospice patients and families, is helping so many people understand the true gift of hospice and palliative care," said J. Donald Schumacher, NHPCO president and CEO. "In addition to the increased awareness, it's wonderful to be recognized as a finalist in the Digital PR Awards."
Other notable finalists in the Cause Marketing category include ExxonMobil, Toyota, Pizza Hut, L'Oreal Paris, and the ALS Association for its Ice Bucket Challenge.
The finalists of the PR News Digital PR Awards set industry standards for excellence across all areas of PR. Finalists are from corporations, agencies and nonprofits—both large and small—that took chances, made tremendous strides in their communications efforts and understand the power of digital in public relations.
See the complete list of this year's Digital PR Awards finalists here: http://www.digitalprawards.com/.
Visit the Moments of Life website to see videos, a photo gallery, and blog articles that are dispelling common myths about hospice and helping the public know that hospice really means quality care, dignity, and compassion.
The Moments site includes a newly launched "What are my Options?" online decision tool that will help individuals learn if palliative care or hospice might be appropriate for themselves or a loved one. Additionally, the "Find a Hospice" tool will help people locate a hospice in their community.
NHPCO, Senior Vice President of Strategic Communications
SOURCE National Hospice and Palliative Care Organization