Hospitality Industry Can Innovate Faster by Leveraging IT to Solve Business Needs, Says Info-Tech Research Group

Hospitality innovation efforts often stall due to siloed teams, unclear priorities, and outdated processes. While many organizations focus narrowly on technology, Info-Tech Research Group emphasizes that innovation must be value-driven with purpose and IT alignment at its core. To address these challenges, the global research and advisory firm has recently published its Launch Your Hospitality Innovation Initiative to Success blueprint, which outlines a three-phased methodology and provides practical tools, planning templates, and accountability guidance for CIOs and leaders in the sector.

TORONTO, Sept. 9, 2025 /PRNewswire/ - Innovation is crucial to staying competitive in the hospitality sector, but the complexity and cost of implementing new initiatives often prevent organizations from realizing their full potential. Info-Tech Research Group's latest research insight reveals that risk aversion, siloed decision-making, and outdated infrastructure often stall initiatives, which leave projects without clear direction or measurable value. To address these challenges, the global IT and research advisory firm has published Launch Your Hospitality Innovation Initiative to Success, a comprehensive blueprint that provides IT leaders in the hospitality industry with a structured method to define, fund, and deliver innovation programs that last.

With step-by-step planning tools, cost–benefit models, and accountability structures, the resource equips hospitality organizations to secure buy-in, measure value, ensure responsibility across stakeholders, and overcome short-term thinking and risk aversion.

"Hospitality leaders face a major challenge in turning innovation into results," says Elizabeth Silva, a senior research analyst at Info-Tech Research Group. "When they define a clear vision, map the ideal processes, and focus on projects that deliver the most value, they align teams, strengthen collaboration, and make data-informed decisions that drive lasting growth."

Driving Hospitality Innovation: Info-Tech's Three-Phase Method

Info-Tech's Launch Your Hospitality Innovation Initiative to Success blueprint outlines a three-phase methodology designed to help IT leaders launch, manage, and sustain innovation initiatives with guided implementation touchpoints that mirror real-world execution. The firm's framework highlights that true innovation delivers value in ways that go beyond technology, with purpose and context guiding every decision. By focusing on clear objectives, measurable outcomes, and organizational alignment, the approach helps leaders overcome common execution challenges and translate ideas into lasting results. The three phases detailed in the blueprint include:

Phase 1 – Leverage Value Chains to Make the Case

In this stage, organizations identify key challenges, clarify the business need, and outline the gap between current and ideal operations. Executives and department leaders are responsible for setting the vision, while IT and operations teams support by documenting processes and requirements.

Phase 2 – Establish Business Value & Accountability

Once the need is clear, organizations use cost–benefit analysis to demonstrate potential returns and prioritize initiatives that deliver the greatest value. Finance and strategy leaders validate the business case, while project sponsors and functional managers take responsibility for outcomes and ensure accountability across teams.

Phase 3 – Create a Board-Ready Presentation

The final phase focuses on creating board-ready documentation that communicates the rationale, alternatives, and recommendations for moving forward. Executives and CIOs lead the presentation of the case, with finance, IT, and operations providing input to ensure alignment, feasibility, and buy-in from stakeholders.

By following the step-by-step approach outlined in the resource, hospitality leaders can turn innovation initiatives into real, measurable results. Beyond planning and processes, Info-Tech's blueprint shows how aligning teams, clarifying priorities, and developing a strategically grounded, board-ready business case transforms ideas into projects that deliver lasting value and meaningful impact.

For exclusive and timely commentary from Elizabeth Silva, an expert in the hospitality industry, and access to the complete Launch Your Hospitality Innovation Initiative to Success blueprint, please contact [email protected].

About Info-Tech Research Group

Info-Tech Research Group is one of the world's leading research and advisory firms, serving over 30,000 IT and HR professionals. The company produces unbiased, highly relevant research and provides advisory services to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide them with everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.

To learn more about Info-Tech's divisions, visit McLean & Company for HR research and advisory services and SoftwareReviews for software buying insights.

Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact [email protected].

For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.

SOURCE Info-Tech Research Group