Hot Flash: One A Day® Introduces Complete Multivitamin to Help Women Experiencing Symptoms of Menopause

MORRISTOWN, N.J., Sept. 7 /PRNewswire/ -- September is Menopause Awareness Month and women starting the transition into menopause have more information and resources than ever to start taking control of their menopause symptoms.  Bayer Consumer Care now introduces One A Day® Menopause Formula, a complete multivitamin with soy isoflavones to help address hot flashes and mild mood changes.*

"It can often be a challenge for women going through this new life stage to get the nutrients they need," said diet and nutrition expert, Madelyn Fernstrom, PhD, CNS. "Even with a healthy diet, supplementation may be needed to get adequate amounts of the nutrients important to this age-group, particularly vitamin D and calcium. This can help support a healthy lifestyle for women as they enter this stage of their lives."

More than two million U.S. women between the ages of 40-58 reach menopause each year.(1,2) About 70 percent experience menopause symptoms such as hot flashes or mood changes.(3) Women can take a proactive approach to help address the symptoms of menopause by taking One A Day Menopause Formula, which is formulated to help:*

• Reduce daytime and nighttime hot flashes
• Address mild mood changes
• Support bone strength with an excellent source of calcium
• Support breast health with Vitamin D
• Support physical energy with high levels of B Vitamins
• Support healthy skin with Vitamins A, C and E

In addition, women going through menopause now have a new resource for information. LIVEMenopause.com is a new website dedicated to providing information about menopause and connecting women to others who are going through this stage of life. All content is created by real women sharing their experiences with other women.

One A Day Menopause Formula is available on shelves nationwide, as well as on www.oneaday.com and will retail for $15.99 - $17.99. A list of retailers that carry One A Day products is also available on the website.

About One A Day Multivitamins

Bayer Consumer Care's complete line of One A Day products provides gender-specific and performance/lifestyle benefits based on individual health needs. The One A Day multivitamin line includes One A Day Women's with calcium and vitamin D to support bone strength and breast health, One A Day Men's Health Formula specially formulated to support a healthy heart, eye health and physical energy, One A Day Men's 50+ Advantage which supports a healthy heart, eye health and physical energy and includes ginkgo to support memory and concentration, One A Day Women's 50+ Advantage with calcium and vitamin D to support bone strength and breast health and ginkgo to support memory and concentration, One A Day Women's Active Metabolism for metabolism and energy support, One A Day Women's Prenatal with DHA to support healthy fetal brain and eye development, One A Day Women's Active Mind & Body to support mental alertness and physical energy, One A Day Teen Advantage for Her to help address teen girls' important concerns like healthy skin and One A Day Teen Advantage for Him to address teen boys' important concerns like healthy muscle function.  For more information about One A Day multivitamins, visit www.oneaday.com.

About Bayer Consumer Care

The Consumer Care division of Bayer HealthCare LLC, is headquartered in Morristown, N.J. It is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, Citracal®, RID®, Phillips'® Milk of Magnesia, Midol®, Alka-Seltzer®, One A Day®, One A Day® Women's Prenatal and Flintstones™ vitamins.

(1) North American Menopause Society. Menopause Practice: A Clinician's Guide. Page 9. 2007

(2) North American Menopause Society. Menopause Guidebook for Consumers. Page 3. October 2006

(3) WebMD.com What is Menopause? Date posted. http://www.webmd.com/menopause/guide/menopause-overview-facts

* This statement has not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure, or prevent any disease.

SOURCE Bayer Consumer Care