HACKETTSTOWN, N.J., June 27, 2017 /PRNewswire/ -- When hunger strikes, it can transform anyone—your coworkers, your best friends, even yourself—into a "Knucklehead," "Klutz" or "Space Cadet." So, next time you see someone becoming a "Hangry" "Princess" remember it's time to satisfy their hunger with a SNICKERS®.
Today, Mars Chocolate North America announced SNICKERS® will once again replace the iconic SNICKERS® brand name on packaging with 25 new humorous and popular hunger symptoms. The new symptoms join four returning fan favorites for a total of 29 unique SNICKERS® Bars. A part of the brand's award-winning "You're Not You When You're Hungry" campaign, SNICKERS® first launched Hunger Bars in 2015 to help fans identify who they become when they're hungry.
This year, the hunger symptoms will appear on SNICKERS® Original, SNICKERS® Almond, SNICKERS® Peanut Butter Squared and SNICKERS® Crisper packaging, giving fans more ways than ever to satisfy their hunger.
"The Hunger Bars campaign has been extremely popular among fans – either to call out their personal hunger symptoms or their friends," said Michael Italia, Senior Brand Manager, SNICKERS® Brand. "The new hunger symptoms provide even more fun ways for consumers to show how hunger affects them and how SNICKERS® ultimately satisfies."
The refreshed campaign launches with 360 support across multiple channels including online video, print, displays with tear pads, social media coupons, in-store promotions and displays, public relations and social media support on Twitter, Facebook and Instagram.
FUN SIZE®, share-sized and singles-sized SNICKERS® Bars will feature the following symptoms printed on the wrapper: Befuddled, Bored, Comical, Crabby, Cray Cray, Edgy, Ferocious, Hangry, Hot Mess, Klutz, Know-It-All, Knucklehead, Oddball, Pouty, Rowdy, Sawft, Sarcastic, Scatterbrain, Snarky, Space Cadet, Spunky, Stubborn, and Troublemaker. There are also two new Spanish-language symptoms, Dramático and Rebelde, and four returning favorites: Confused, Cranky, Princess, Sleepy. A percentage of bars will remain in the original packaging.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.
SOURCE Mars, Incorporated