HOT POCKETS(R) Brand Launches Major League Gaming Freedom Pass

DENVER and NEW YORK, April 1 /PRNewswire/ -- NESTLE® HOT POCKETS® brand and Major League Gaming (MLG), the professional video game league, today announced the launch of the HOT POCKETS Freedom Pass. The HOT POCKETS Freedom Pass will give consumers who register the chance to win monthly prizes and access specialized content throughout the MLG 2010 season. The new program brings together the freedom that is the essence of HOT POCKETS® brand sandwiches and the competitive video gaming lifestyle. This is the first major initiative of the HOT POCKETS® brand and MLG partnership which will also include retail activation and team sponsorship.

Consumers can sign up for the program at www.mlgpro.com/hotpockets and the first round of winners will be announced on Friday, April 30th, 2010. The first slate of prizes includes:

• One (1) winner of a Fly-away trip for two to a Pro-Circuit Regular Season Competition
• One (1) winner of a Team pass to live Pro-Circuit Regular Season Competition
• One (1) winner of an Online gaming lesson
• Fifteen (15) winners of Game Battles credits (10 credits each)
• One (1) XBOX 360 console
• Nine (9) winners of games for the Xbox 360 (1 game each)
• Ten (10) winners of a MLG sweatshirts
• Twelve (12) winners of a MLG hat
• Twelve (12) winners of a MLG tee-shirt

"We've recognized the passion that defines our consumers! They love our stuffed sandwiches and they love competitive gaming.  That's why we've signed on as the official sponsor of Major League Gaming and created the HOT POCKETS Freedom Pass. In doing so, we hope to offer MLG fans the freedom to enjoy exclusive gaming perks and prizes to support their passion through Major League Gaming," said Mike Niethammer, Group Marketing Manager for HOT POCKETS® brand.

"Our community responds quickly to companies that support the league with programs that reward the pursuit of competitive achievement," said Matthew Bromberg, president and CEO of Major League Gaming. "This program is a good example of how to bring together meaningful prizing and the information, access, and aspiration that defines our league."

Visit http://www.mlgpro.com/hotpockets and www.facebook.com/hotpockets for more information on the HOT POCKETS Freedom Pass.  

About Nestle USA – Named one of "The World's Most Admired Food Companies" in Fortune magazine for thirteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day.  From nutritious meals with LEAN CUISINE® to baking traditions with NESTLE® TOLL HOUSE®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself.  That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2009 sales of $10.4 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2009 sales of $99 billion.  For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Major League Gaming – Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. The company exclusively represents the best professional gamers and gives millions of aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through our thriving online competitive community and live Pro Circuit competitions. For more information: www.mlgpro.com.

Major League Gaming and all related logos are trademarks of Major League Gaming.   All other names are trademarks and/or registered trademarks of their respective owners.

SOURCE Major League Gaming