Hotel Indigo Gatlinburg Downtown Officially Opens Its Doors

Marking Hotel Indigo's milestone 175th property worldwide and the largest rooftop experience in the market, the new build hotel perfectly blends mountain-inspired luxury with elevated guest service

GATLINBURG, Tenn., Sept. 9, 2025 /PRNewswire/ -- Hotel Indigo Gatlinburg Downtown officially debuts in the heart of the Smokies, offering a unique blend of elevated Southern hospitality, rustic-chic comfort, and Appalachian charm. Perfectly positioned in downtown Gatlinburg, TN, the dog-friendly, 136-room hotel offers discerning travelers thoughtfully designed accommodations, rooftop dining with panoramic alpine views, 9,300 square feet of indoor and outdoor event space, a home base to nearby major attractions, and more. The property's arrival commemorates Hotel Indigo's 175th hotel opening globally and features the largest and tallest rooftop destination in the market. Owned by Viral 24 LLC, Hotel Indigo Gatlinburg Downtown is dedicated to honoring its community through spaces that reflect the natural beauty and cultural richness of the Great Smoky Mountains.

"Hotel Indigo Gatlinburg Downtown is a love letter to this incredible destination," says Victor Patel, Owner of Viral 24 LLC. "Every aspect of the hotel from the design to the dining invites our guests to experience the spirit of the Smokies. We've taken the wonderment of our surroundings and paired it with a level of service and comfort that makes every guest feel both at home and inspired, whether they are seeking adventure, relaxation, or both."

SK Ballard Contract Interiors was selected to lead the hotel's interior design and art selection. The concept marries the glamour of Art Deco with the rugged beauty of the Great Smoky Mountains, inspired by the shared era of the 1920s and 1930s, when the design movement flourished and the National Park was established. This vision comes to life through bold black, gold, and jewel tones, warm velvets in the lobby, and organic accents and mountain motifs that root the space in its Appalachian surroundings. Cozy seating areas with lush armchairs, sofas, and lounge chairs are thoughtfully arranged around a central fireplace and floor-to-ceiling windows to encourage connection and conversation. At Altitude Restaurant and Rooftop Bar, the outside is brought in with natural-edge tables, river-pebble tile, and greenery, complemented by Art Deco details such as mosaic chevron glass tile and shimmering metallics. Throughout the property, lighting fixtures with gold finishes, geometric forms, and cut glass add layers of sophistication, while curated works of art from East Tennessee artists and archival black-and-white photography celebrate the people and places of Gatlinburg's past and present.

Hotel Indigo Gatlinburg Downtown's 136 guest rooms and suites showcase a contemporary mountain aesthetic that blends style with comfort. The tufted headboards evoke mountain ridges, while area rugs and textured walls add dimension. A rust-colored velvet chaise lounge serves as a signature piece in select rooms, complemented by accent pillows in contrasting patterns and textures. In-room amenities include a 55" TV, mini fridge, coffee maker and teas, security safe, ZENOLOGY bath products, hair dryer, iron and ironing board, and more. The hotel offers four signature one-bedroom suites—The Mountain Majesty, The Indi, The Rosewood, and The Appalachian. Guests can also choose from a selection of standard King rooms and standard double Queen rooms, including 20 premium rooms with private balconies.

Altitude Restaurant and Rooftop Bar is an indoor-outdoor rooftop culinary destination perfect for energizing sunrise breakfasts and relaxing sunset dinners complemented by breathtaking views of the Great Smokies. It delivers exceptional, locally-sourced new American cuisine, regionally-inspired craft cocktails, curated flights, and a selection of top-notch local beer brews. It is open every day from 6 a.m. to 11 p.m. Located on the first floor, Starbucks^® offers guests the convenience of handcrafted beverages and local grab-and-go fare throughout the day. Whether heading out to explore or settling in for a productive day, the café provides a natural, welcoming gathering place within the hotel. Starbucks is open daily from 6 a.m. to 10 p.m.

Guests can lounge poolside at Infinity, a serene escape featuring a heated, infinity-edge pool and swim-up pool bar, while overlooking the breathtaking mountain landscape. Open daily, it offers the perfect respite for a sun-kissed splash or a relaxing dip under the stars. Guests can reserve a cabana for $85 per day, based on availability. 

Totaling 9,300 square feet of indoor and outdoor meeting and event space, Hotel Indigo Gatlinburg Downtown is an ideal venue to host large or intimate gatherings, including weddings, group conferences, luncheons, team-building activities, seminars, anniversaries, social celebrations, and more. The hotel's modern fitness center is open every day from 6 a.m. to 11 p.m. and includes state-of-the-art equipment, including Peloton bikes, elliptical machines, treadmills, free weights, and stair steppers.

Located just moments away from the Great Smoky Mountains National Park entrance, Hotel Indigo Gatlinburg Downtown serves as a home base for those seeking adventures beyond their stay. The property is 40 miles away from McGhee Tyson Airport (TYS) and within easy reach of Downtown Gatlinburg attractions, such as Anakeesta Outdoor Adventure Park and Ober Mountain Adventure Park, as well as a ski area.

Dogs up to 100 pounds are welcome in select guest rooms and suites with a $75 pet fee per stay. Guests may have up to two dogs per room. The hotel offers free WiFi, daily housekeeping, laundry services, self-parking for $15 per day, EV charging stations, and more. Guests booking their stay with the Daily Parking Package receive parking for one vehicle and two beer or wine coupons upon check-in.

In celebration of the opening, Hotel Indigo Gatlinburg Downtown is offering introductory room rates starting at $179 per night. Through November 19, 2025, guests that book a stay will also receive a complimentary appetizer (up to $20) and a glass of beer or wine at Altitude. The hotel is located at 229 East Parkway, Gatlinburg, Tennessee.

For more information, please visit: www.hotelindigo.com/ingatlinburg

To learn more about Hotel Indigo, visit IHG.com or download the IHG One Rewards mobile app.

About Hotel Indigo Gatlinburg Downtown
Hotel Indigo Gatlinburg Downtown is a boutique, pet-friendly retreat nestled in the heart of the Smoky Mountains at 229 East Parkway, Gatlinburg, Tennessee. Combining local charm with thoughtfully designed modern comfort, the 136-room hotel welcomes guests with vibrant décor, an outdoor infinity pool, on-site dining, EV charging, fitness facilities, and convenient parking. With free Wi-Fi, daily housekeeping, and a commitment to exceptional service, Hotel Indigo Gatlinburg Downtown promises a memorable escape that reflects the spirit and beauty of its surroundings.

About IHG Hotels
IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good. With a family of hotel brands across Luxury & Lifestyle, Premium, Essentials, and Suites, IHG operates a global portfolio of over 6,000 hotels in more than 100 countries. InterContinental Hotels Group PLC, the Group's holding company, is incorporated in England and Wales, and employs approximately 350,000 people worldwide. Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook, and Twitter.

Contact:
Tonya Fleetwood, Senior Vice President
(646) 373-0538
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SOURCE Hotel Indigo