Houlihan Lawrence Launches Premier Partnership With Greenwich Girl
Leading Real Estate Company Expands Social Media Platform Through Collaboration
GREENWICH, Conn., Jan. 14, 2015 /PRNewswire/ -- Houlihan Lawrence, the leading real estate firm serving New York City's northern suburbs, today announced an exclusive partnership with The Greenwich Girl, a digital luxury lifestyle magazine, which will extend through 2015. For The Greenwich Girl's founder and editor, Laura McKittrick, this relationship marks her first exclusive real estate partnership.
Together, Houlihan Lawrence and The Greenwich Girl will deliver fresh and fun-to-read content on a monthly basis to satisfy readers' interests in beautiful homes, as well as answer questions about the real estate process that people may feel too intimidated to ask.
For Houlihan Lawrence, the collaboration is the latest component of the firm's digital strategy to create special experiences with the most influential local people and organizations, both online and offline. Houlihan Lawrence has experienced rapid digital growth in the past year, doubling both their total social media followers and the average engagement rate.
"The Greenwich Girl has quickly become an influential media outlet and fixture of Greenwich society," said Chris Meyers, Managing Principal of Houlihan Lawrence. "Developing content in coordination with Laura will enable us to showcase homes in the area in new and innovative ways, which aligns with our non-traditional marketing objectives for 2015."
McKittrick started The Greenwich Girl as a hobby with a daily blog that quickly escalated to one of Greenwich's top resources for finding the area's hot spots – from trendy restaurants to the chicest boutiques. Since launching in 2012, The Greenwich Girl has grown into a monthly digital magazine and luxury brand that explores high-end lifestyle in Greenwich and beyond.
For more information about Houlihan Lawrence, visit www.houlihanlawrence.com or contact David Haffenreffer at 203.869.0700.
About Houlihan Lawrence
For over 125 years, Houlihan Lawrence has been committed to providing an exceptional real estate experience by combining unsurpassed local expertise with the most comprehensive level of support available. Founded in 1888, the family-owned company has steadily grown to 26 offices and 1,200 agents across New York City's northern suburbs.
About Greenwich Girl
Laura McKittrick founded The Greenwich Girl brand in late 2012 after the publication of a three day blog covering Hurricane Irene was featured in Greenwich Time for its overnight local sensation success. Initially created with the hope of finding a publisher for the Greenwich Girl novel, The GG blog transformed into a hyper local media platform within 12 months.
SOURCE Houlihan Lawrence
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