Household Care Market Trends Analysis for Air Freshener, Dishwashing Product, Laundry Care, Household Paper Towels and Pest Control

Mar 24, 2016, 06:00 ET from ReportsnReports

PUNE, India, March 24, 2016 /PRNewswire/ --

Global household care market, spanning the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories, is diverse and has high relevance to many consumer niches. Current, and promising, market trends center on an interest in targeted functionality, more complex scent offerings, and the leveraging of technology to create a more compelling user experience.

Complete report on household care market of 37 pages is now available at

Key Findings: The drive to live in a sterilized world is being reflected in innovations that offer more specialist cleaning solutions. This is supported by the interests of over half of consumers globally who say they favor functionality over "natural" claims in household care products. Scent has a powerful role as a consumer comforter, with 43% of shoppers globally saying they always opt for familiar scents. Beyond this, changing dynamics mean that fragrances now have a position of reassuring the consumer about the value of the product they are purchasing. Innovation in sustained release scents across the home care industry is adding a new route to premiumization, stepping beyond the indulgent trends that continue to dominate fragrance-driven sectors in particular. Over a fifth of consumers already use tools like apps or wearable devices to monitor the cleanliness of their surroundings, with a further third open to doing so in the future.

Synopsis: "Top Trends in Household Care" seeks to explore the key trends and future opportunities that are being shaped by the changing consumer behaviors and needs in the household care space.

Consumer Insight: Data analyzed from consumer surveys delivers a clear picture of the global consumer in relation to the hot drinks categories.

Trends: Understand the key consumer and innovation trends impacting the global market and analyze the key implications across packaging, formulation, and positioning.

Innovation: See the best examples of innovation and recommendations for brands operating in the market. Order a Copy of Top Trends in Household Care; Exploring the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories report at

Reasons to Buy: Identify the key consumer behaviors shaping the household care space and resulting trends. Gain specific insight and implications into each household care category. Analyze key innovation approaches in household care globally.

Table of Contents

1. Introduction

2. Innovation Trends in Household Care
Sterilization Specialization
Fragrance Economy
Smart Care
Planet Kind

3. Conclusions

4. Appendix

A related report titled Global Household Cleaning Market 2015 - 2019 forecasts global household cleaning products market to grow at a CAGR of 4.97% over the period 2015 - 2019. To calculate the market size, the report considers revenue generated through the retail sales of the following household cleaning products: Surface cleaners, Dishwashing products, Toilet care and other cleaning agents (bleach). Browse Report at

Key vendors: Colgate-Palmolive, Henkel, Procter & Gamble, Reckitt Benckiser and Unilever. Other prominent vendors: Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation and The Clorox Company.

Explore other new reports on consumer goods market at

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