Houseware market size to grow by USD 105.77 billion; Apac will account for 30% market growth - Technavio

NEW YORK, Feb. 15, 2023 /PRNewswire/ -- According to Technavio, the global houseware market size is estimated to grow by USD 105.77 billion from 2022 to 2027. The market is estimated to grow at a CAGR of 5.15% during the forecast period. The report includes historic market data from 2017 to 2021. In 2017, the market was valued at USD 313.18 billion. APAC will account for 30% of the market growth during the forecast period. For more Insights on market size Request a sample report

Houseware market - Five Forces
The global houseware market is fragmented, and the five forces analysis covers– 

• Bargaining Power of Buyers 
• The threat of New Entrants
• Threat of Rivalry
• Bargaining Power of Suppliers
• Threat of Substitutes
• Interpretation of porter's five models helps to strategize the business, for entire details – buy the report!

Houseware market – Customer Landscape 

The report includes the market's adoption lifecycle, from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Houseware market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on distribution channel (offline and online), product (cookware and bakeware, kitchen tools and accessories, and tableware), and geography (APAC, North America, Europe, South America, and Middle East and Africa). 

• The market growth in the offline distribution channel segment will be significant during the forecast period. The segment is driven by the benefits offered by offline distribution channels such as convenience in terms of contacting the vendor, the ability to choose from a variety of brands, and the availability of all products under a single roof.

Geography Overview
By geography, the global houseware market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global houseware market.

• APAC will account for 30% of the market growth during the forecast period. The growth of the regional market can be attributed to factors such as the expanding middle-class population, growing disposable income, increase in employment rate, and changing lifestyles.

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Houseware market – Market Dynamics

Key factor driving market growth

• The market is driven by the introduction of houseware products with new designs and bright colors.
• Customers are exhibiting high demand for brightly colored and stylish houseware products, such as kitchenware.
• The demand for such products is especially high in the younger generation that is interested in buying products to express a unique sense of style.
• To cater to the evolving demands of consumers, vendors are introducing a wide range of houseware products with new designs and distinctive colors, which is driving the growth of the market.

Leading trends influencing the market 

• The increase in the availability of private-label brands is the key trend in the market.
• The market share of private label brands is increasing as many retailers are not highly focused on selling branded products.
• This scenario is becoming more evident in developing countries where the demand for private-label brands is increasing.
• Besides, some of the private-label brands are starting to offer premium houseware products that deliver better quality than most prominent brands.
• The extensive availability and rising sophistication are increasing the acceptance of private-label brands among consumers, which will positively influence market growth.

Major challenges hindering market growth

• The high competition from unorganized players is a major challenge in the market.
• Market vendors are facing high competition from unorganized players that are not government and have irregular terms of employment.
• Unorganized players offer products that are similar to those offered by vendors at a comparatively lesser price.
• This is directly creating a negative impact on the pricing of popular brands, thereby reducing the growth potential in the market.

Driver, trend, and challenges are the factor of market dynamics that state about consequences & sustainability of the businesses, find some insights from a sample report!

What are the key data covered in this houseware market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the houseware market between 2023 and 2027
• Precise estimation of the size of the houseware market size and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the houseware market industry across APAC, North America, Europe, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of houseware market vendors

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Related Reports:

• The glass tableware market is estimated to grow at a CAGR of 3.32% and the size of the market is forecast to increase by USD 1,493.77 million between 2022 and 2027. The growth of the hospitality sector is notably driving the market growth, although factors such as the increasing availability of counterfeit products may impede the market growth.
• The household cleaning products market is estimated to grow at a CAGR of 4.6% between 2022 and 2027. The size of the market is forecast to increase by USD 14.84 billion. Product innovation and portfolio extension are notably driving the household cleaning products market growth, although factors such as the need for balancing production cost, price, and quality of products may impede the market growth.

Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global houseware market 2017 - 2021 
• Exhibit 18: Historic Market Size – Data Table on Global houseware market 2017 - 2021 ($ billion)

• 4.2 Distribution channel Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ billion)

• 4.3 Product Segment Analysis 2017 - 2021 
• Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

• 6.1 Market segments 
• Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)

• 6.2 Comparison by Distribution Channel 
• Exhibit 32: Chart on Comparison by Distribution Channel
• Exhibit 33: Data Table on Comparison by Distribution Channel

• 6.3 Offline - Market size and forecast 2022-2027
• Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)

• 6.4 Online - Market size and forecast 2022-2027
• Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Distribution Channel
• Exhibit 42: Market opportunity by Distribution Channel ($ billion)

7 Market Segmentation by Product

• 7.1 Market segments 
• Exhibit 43: Chart on Product - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Product - Market share 2022-2027 (%)

• 7.2 Comparison by Product 
• Exhibit 45: Chart on Comparison by Product
• Exhibit 46: Data Table on Comparison by Product

• 7.3 Cookware and bakeware - Market size and forecast 2022-2027 
• Exhibit 47: Chart on Cookware and bakeware - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Cookware and bakeware - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Cookware and bakeware - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Cookware and bakeware - Year-over-year growth 2022-2027 (%)

• 7.4 Kitchen tools and accessories - Market size and forecast 2022-2027 
• Exhibit 51: Chart on Kitchen tools and accessories - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Kitchen tools and accessories - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Kitchen tools and accessories - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Kitchen tools and accessories - Year-over-year growth 2022-2027 (%)

• 7.5 Tableware - Market size and forecast 2022-2027
• Exhibit 55: Chart on Tableware - Market size and forecast 2022-2027 ($ billion)
• Exhibit 56: Data Table on Tableware - Market size and forecast 2022-2027 ($ billion)
• Exhibit 57: Chart on Tableware - Year-over-year growth 2022-2027 (%)
• Exhibit 58: Data Table on Tableware - Year-over-year growth 2022-2027 (%)

• 7.6 Market opportunity by Product 
• Exhibit 59: Market opportunity by Product ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 61: Chart on Market share by geography 2022-2027 (%)
• Exhibit 62: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 63: Chart on Geographic comparison
• Exhibit 64: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 65: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 73: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 77: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 81: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 US - Market size and forecast 2022-2027
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.9 China - Market size and forecast 2022-2027
• Exhibit 89: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 93: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 97: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Japan - Market size and forecast 2022-2027
• Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 105: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 106: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 107: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 108: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 109: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 110: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 111: Matrix on vendor position and classification

• 12.3 Breville Pty Ltd 
• Exhibit 112: Breville Pty Ltd - Overview
• Exhibit 113: Breville Pty Ltd - Product / Service
• Exhibit 114: Breville Pty Ltd - Key offerings

• 12.4 Conair Corp. 
• Exhibit 115: Conair Corp. - Overview
• Exhibit 116: Conair Corp. - Product / Service
• Exhibit 117: Conair Corp. - Key offerings

• 12.5 Helen of Troy Ltd. 
• Exhibit 118: Helen of Troy Ltd. - Overview
• Exhibit 119: Helen of Troy Ltd. - Business segments
• Exhibit 120: Helen of Troy Ltd. - Key offerings
• Exhibit 121: Helen of Troy Ltd. - Segment focus

• 12.6 Inter IKEA Holding B.V. 
• Exhibit 122: Inter IKEA Holding B.V. - Overview
• Exhibit 123: Inter IKEA Holding B.V. - Product / Service
• Exhibit 124: Inter IKEA Holding B.V. - Key offerings

• 12.7 Lenox Corp. 
• Exhibit 125: Lenox Corp. - Overview
• Exhibit 126: Lenox Corp. - Product / Service
• Exhibit 127: Lenox Corp. - Key offerings

• 12.8 Libbey Inc. 
• Exhibit 128: Libbey Inc. - Overview
• Exhibit 129: Libbey Inc. - Business segments
• Exhibit 130: Libbey Inc. - Key offerings
• Exhibit 131: Libbey Inc. - Segment focus

• 12.9 Lifetime Brands Inc. 
• Exhibit 132: Lifetime Brands Inc. - Overview
• Exhibit 133: Lifetime Brands Inc. - Product / Service
• Exhibit 134: Lifetime Brands Inc. - Key offerings

• 12.10 LocknLock Co. 
• Exhibit 135: LocknLock Co. - Overview
• Exhibit 136: LocknLock Co. - Product / Service
• Exhibit 137: LocknLock Co. - Key offerings

• 12.11 Newell Brands Inc. 
• Exhibit 138: Newell Brands Inc. - Overview
• Exhibit 139: Newell Brands Inc. - Business segments
• Exhibit 140: Newell Brands Inc. - Key news
• Exhibit 141: Newell Brands Inc. - Key offerings
• Exhibit 142: Newell Brands Inc. - Segment focus

• 12.12 Nordic Ware 
• Exhibit 143: Nordic Ware - Overview
• Exhibit 144: Nordic Ware - Product / Service
• Exhibit 145: Nordic Ware - Key offerings

• 12.13 NORITAKE Co. Ltd. 
• Exhibit 146: NORITAKE Co. Ltd. - Overview
• Exhibit 147: NORITAKE Co. Ltd. - Business segments
• Exhibit 148: NORITAKE Co. Ltd. - Key offerings
• Exhibit 149: NORITAKE Co. Ltd. - Segment focus

• 12.14 SEB SA Co. 
• Exhibit 150: SEB SA Co. - Overview
• Exhibit 151: SEB SA Co. - Business segments
• Exhibit 152: SEB SA Co. - Key news
• Exhibit 153: SEB SA Co. - Key offerings
• Exhibit 154: SEB SA Co. - Segment focus

• 12.15 Steelite International Ltd. 
• Exhibit 155: Steelite International Ltd. - Overview
• Exhibit 156: Steelite International Ltd. - Product / Service
• Exhibit 157: Steelite International Ltd. - Key offerings

• 12.16 Tupperware Brands Corp. 
• Exhibit 158: Tupperware Brands Corp. - Overview
• Exhibit 159: Tupperware Brands Corp. - Business segments
• Exhibit 160: Tupperware Brands Corp. - Key news
• Exhibit 161: Tupperware Brands Corp. - Key offerings
• Exhibit 162: Tupperware Brands Corp. - Segment focus

• 12.17 Whirlpool Corp. 
• Exhibit 163: Whirlpool Corp. - Overview
• Exhibit 164: Whirlpool Corp. - Business segments
• Exhibit 165: Whirlpool Corp. - Key offerings
• Exhibit 166: Whirlpool Corp. - Segment focus

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 167: Inclusions checklist
• Exhibit 168: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 169: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 170: Research methodology
• Exhibit 171: Validation techniques employed for market sizing
• Exhibit 172: Information sources

• 13.5 List of abbreviations 
• Exhibit 173: List of abbreviations

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Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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