Houston Chronicle expands reach in burgeoning Latino community with LaVozTx.com

Jun 27, 2012, 12:16 ET from Houston Chronicle

HOUSTON, June 27, 2012 /PRNewswire/ -- In recognition of Houston's increasing diversity, the Houston Chronicle has launched a new website, LaVozTx.com, aimed at providing relevant, engaging Spanish-language content to the city's growing Latino population.

LaVozTx.com is a vibrant, locally focused online source for news, sports, entertainment, video stories and photo galleries relevant to Hispanic culture and lifestyle. The site also offers Spanish translations of pertinent stories produced by the Houston Chronicle.

"The launch of LaVozTx.com creates the ultimate online destination for local news and every issue of interest to Houston Latinos, who make up nearly 40 percent of our city's population," said La Voz editor Aurora Losada. "As with our print publication La Voz, the editorial mission of LaVozTx.com is to provide Spanish-speaking and bilingual residents in the Houston area with the tools and information they need. Now we can keep them up to speed with frequent daily updates, breaking news and multimedia storytelling."

As the Latino population continues to grow in Houston, La Voz and LaVozTx.com offer strong partnership possibilities for connecting local and national businesses with this important market segment.

"Local digital advertising is expected to achieve annual double-digit growth through 2014, and LaVozTx.com will bring together an engaged Hispanic audience with advertisers seeking this highly desired demographic," said Alejandro "Alex" Sanchez, publisher of La Voz. "We are excited to provide our partners with a vehicle for reaching Houston's growing Spanish-language population, which is turning to online and mobile devices for local news and information."

The Houston Chronicle, the largest newspaper in Texas and the nation's seventh-largest newspaper, has evolved into a multi-media company publishing online and commercial print products, in English and Spanish, reaching specific audiences with unique delivery programs.  In addition to the Houston Chronicle's 950,000 daily readers and 1.5 million readers on Sunday, Chron.com, the Chronicle's online site, averages nearly 83 million page views and 7.7 million unique visitors each month. The Houston Chronicle is owned by the Hearst Corporation.

Nicki Britton

SOURCE Houston Chronicle