Houston Native Ron "Boss" Everline to promote fitness, healthy living as part of Toyota SWAC Championship

TORRANCE, Calif., Dec. 4, 2015 /PRNewswire/ -- The Toyota Green Initiative (TGI) will celebrate five years of partnership with historically black colleges and universities (HBCUs) during the Toyota Southwestern Athletic Conference (SWAC) championship in Houston, December 4-6. Launched by Toyota in 2009, the Toyota Green Initiative (TGI) is an environmental stewardship platform that educates HBCU students, alumni and their surrounding community on the benefits of sustainable living. This year, the program aims to ignite conversations beyond college campuses and further its reach to larger scale lifestyle and cultural events with a heavy millennial presence.

TGI partners with a collection of celebrities and environmental experts, who speak about relevant ways to go green, participate in panel discussions and host workshops at TGI sponsored HBCU sports events. This year, TGI welcomed Houston native and fitness expert Ron "Boss" Everline, as one of the newest members of the TGI Coalition.

Ron began his career with aspirations to play in the NFL. After years of trial and training, he realized his passion for changing lives was far greater. Ron has made personal fitness and training his professional focal point. With his brand "Just Train," he has changed the lives of many to maintain sustainable lifestyles through nutrition and fitness. Through his success, Ron has reached a point in which he is now expanding his brand not only through his clients and career, but children too. "Just Train Kids" focuses on combating issues that youth face today such as childhood obesity, chronic illnesses and bullying. Ron's motto for Just Train Kids is "Inspired by Kids for Kids," and motivating children on how to be fit and healthy together.

TGI recognizes that good health is as an integral part of sustainable living. Paired with Ron's expertise and energy, TGI will empower SWAC attendees to live green starting with a healthy body.

Ron and the TGI Coalition, which includes actor Lance Gross, will participate in a variety of activities throughout the SWAC championship weekend, including a day of service at the Jim and Barbara Morefield Boys and Girls Club on Friday, December 4 from 3:30 p.m. - 6:30 p.m. Volunteers will plant trees and a community garden to help make the club more eco-friendly. SWAC fans will have the opportunity to meet the TGI Coalition at an eco-inspired footprint located at the NRG Stadium, and get connected to sustainable ideas and solutions while enjoying the championship festivities.

For further details on TGI this year, be sure to follow @ToyotaShowcase on Twitter and join the conversation using the hashtag #toyotagreen.

About Toyota

Toyota (NYSE:TM), the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 30 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). In 2014, our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.  

Toyota partners with philanthropic organizations across the country, with a focus on education, safety, and the environment.  As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit http://www.toyotanewsroom.com. 

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SOURCE Toyota Green Initiative

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