Leveraging years of development in machine learning, and proprietary advances for generative AI built with Hover's 3D spatial database of millions of residential properties, Hover Instant Design is at the forefront of a new era in home design – bridging the gap between construction pros frustrated with complicated design software and today's homeowner, who increasingly expects to see what a project will look like before moving forward.
Bringing the Visual Economy to Home Renovation
While previously, homeowners might approve a construction project based on sketches or sample boards, today we live in a visual economy where seeing is believing. According to Hover's 2025 Design Sentiment Survey, two thirds of construction professionals say that homeowners have higher design expectations than just five years ago.1 Yet despite these expectations, less than one third of projects ever receive a visualization2.
Even for pros who are visualizing projects, current options are lacking. To date, design software has generally been challenging to learn and time consuming to use, which may be why nearly half of pros (46%) still rely on outdated methods such as product samples and photos of past projects, instead of more advanced solutions.3 Speed is also a painpoint, with 1 in 3 pros saying it currently takes too long to show a design to a homeowner.4
"Home renovations are expensive and emotional, and homeowners today expect to see what they're buying before they commit," said A.J. Altman, founder and CEO at Hover. "While industries like e-commerce, automotive, and real estate have embraced the visual economy, much of home improvement has lagged behind. For pros, their time is money. They can be reluctant to learn how to use complicated design software to visualize projects, but that leaves homeowners stuck in a 'buy and hope' scenario. Hover changes that, making it easy for pros and homeowners to see exactly what their project will look like before paying for it – in real time."
When homeowners can see their renovation before they buy, everyone wins.
Unlimited Inspiration From a Single Photo, in Real Time
With a decade spent amassing 3D spatial property data, combined with proprietary advances for generative AI, Hover turns the phone in anyone's pocket into a powerful yet user friendly design solution. No design skills needed.
Key Benefits of Hover Instant Design:
- Instantly Generate Designs – Upload a single photo of a home's exterior or interior, and generate professional-grade, photo realistic designs in multiple styles – from coastal to contemporary, and everything in between – in seconds. Users can upload as many photos as they like to design one room or a whole house.
- Visualize Real Products & Colors – Virtually try-before-you-buy siding, roofing, windows, flooring, paint, cabinets and more with real materials from leading manufacturers such as James Hardie, GAF, Pella, and others.
- Easy to Use and Customize – Designed for people with no formal design skills and tested with real consumers, Hover Instant Design is built for intuitive use by anyone. Unlike other AI design apps, Hover makes it easy to edit any element with just a few clicks.
- Quick Communication for Better Collaboration – With Hover, construction pros can invite homeowners to view and edit projects, speeding up the time-consuming back and forth communication and approval cycle, and reducing potential confusion throughout the lifecycle of a project. The visual interface ensures that homeowners and pros are on the same page with their ideas and changes.
- Pros Win More Jobs, Faster – Whether it's to provide confidence before signing a contract, quickly visualize final choices before moving to production, or upgrading to premium materials, Hover speeds up the process at every step.
"We know that one of the biggest hurdles of any home renovation is just getting started," said Sumeet Howe, VP of Product at Hover. "From the earliest stages of finding inspiration from a wide variety of designs, to narrowing those down with real products, we built Instant Design to enable construction pros and homeowners to translate homeowners' dreams into reality, more confidently and quickly than old school product samples ever could, and so much more effortlessly than legacy, complicated design software."
Proven Success: Contractors Are Already Winning with Hover
Early adopters of Hover Instant Design are already reporting higher close rates, higher project values, and fewer change orders. "Homeowners can't make a big decision based on color chips – it's too much money and not enough certainty," said Paul Trautmann, Hover customer and founder of Timberland Exteriors. "This tool helps me empower homeowners to make decisions they like, and opens up more collaboration. It also opens up more opportunities with the client, because when they see their home designed in different styles or materials, they get excited to invest in more. With Hover, we're building wow moments."
Hover Instant Design is already deployed at a growing number of the country's largest and most well known manufacturers of exterior home products. "This tool is a total game-changer -- it has helped by building an emotional connection to a homeowners vision," said Rebecca Hicks, spokesperson at Pella. "Since embedding Hover on the Pella site, we've seen higher intent homeowners schedule more in-home consultations and close on higher ticket projects. Windows can be hard to visualize, but with Hover we can show the homeowner exactly what their home will look like."
Free to Try, Easy for All
Hover Instant Design is completely free for homeowners. Pros can get started with up to five free projects per year, and can then upgrade to a paid subscription. Learn more about Hover Instant Design here.
About Hover
Hover brings a transformative digital experience to the built world. With a mobile app that designs, measures, and estimates home improvement and construction projects all in one place, Hover provides a faster, easier, and more transparent experience for homeowners and drives workflow efficiencies for contractors. With stunningly easy-to-use 3D visualizations, reliable measurements, and precise project estimates, Hover offers contractors solutions and customizable automation for exterior and interior trades, jobs, or teams.
Every three seconds, a property is captured with Hover. Over 300,000 contractors and home improvement professionals, and over 500,000 homeowners have captured millions of properties and modeled billions of square feet using Hover's technology. For more information, visit Hover.to.
Press Contact:
Sam Blumenthal
Hover
[email protected]
1 Hover 2025 Design Sentiment Survey
2 Ipsos and Hover Home Renovations Expectations Report, March 2024 to 500 U.S. adults
3 Hover 2025 Design Sentiment Survey
4 Hover 2025 Design Sentiment Survey
SOURCE Hover
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