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      How Can Post-Click Capture More Conversions? DMG Co-CEO Tsafrir Peles Proves that New Post-Click Optimization Technology Adds Up. And Up.

      Speaking at DMEXCO Cologne and Ad-tech, London, Peles demonstrates how the guesswork can be taken out of the value chain


      News provided by

      DSNR Media Group

      Sep 13, 2010, 05:00 ET

      Share this article

      Share this article


      RA'ANANA, Israel, Sept. 13 /PRNewswire/ -- Result-based Interactive advertising is adding a new dimension of measurability and accountability for advertisers on both online and mobile platforms.

      Now this is being taken a major step forward, according to Peles, Co-CEO of DSNR Media Group-DMG, the trailblazer in result-based advertising for online and mobile.

      DMG's post-click optimization technology, Traffiliate, is leading a transformation in the measurability and effectiveness of the conversion funnel. The machine-learning technology expresses a new integrative, holistic approach to optimization. It is applied at the most critical point—where the actual conversion is carried out.

      Through an additional optimization layer, DMG matches visitors' interests and preferences with advertisers' call to action. As a result, the most effective landing page is served—and sharp rises in profitability are also delivered!  The entire process is significantly streamlined, and CFOs welcome the optimized ROI.

      Peles' presentation "Beyond Post-Click" is being given at:

      DMEXCO Cologne:

      Congress Hall: Elevator Speech, 15:30 hrs, September 15

      Seminars/Academy: Seminar  3, 14:00 hrs, September 16

      Exhibit:  Stand #C-013, Hall 8


      Ad-Tech London: Measure and Analyse Theatre, 15:50hrs, September 21

      Exhibit:  Stand #200



      About DMG

      DSNR Media Group-DMG delivers result-based advertising solutions for online and mobile campaigns.

      Operating in the global arena, DMG's experienced teams partner with advertisers and premium publishers. DMG's proprietary Trafilliate post-click optimization technology, and integrative approach to value chain optimization, consistently yield higher profitability. As multi-platform interactive advertising becomes the funnel of choice, DMG is setting the standards for sustainable results.

      For further information visit us: http://www.traffiliate.com; http://www.DsnrMG.com

      Connect with Us: LinkedIn, Facebook, Twitter, Our Blog

      Contact:

      DSNR Media Group

      Ida Yoffe, Marketing Communications

      E: [email protected]

      T: (972) 9-7626161, Ext. 6169



      SOURCE DSNR Media Group

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