How Digital Technology Has Transformed Direct Mail
JKG Group Leverages Certified Digital Printing for Highly Targeted Direct Mail Campaigns
DEERFIELD BEACH, Fla., Jan. 31, 2018 /PRNewswire/ -- As one of the foremost commercial printers in Florida, JKG Group mails millions of direct mail pieces—and digital printing powers the quality, speed and efficiency of many of those campaigns. Today, JKG Group announced that the newest addition to its digital pressroom, a Xerox iGen 5 digital press, has been certified to Idealliance G7 Master Colorspace compliance standards.
"Digital technology has completely transformed the commercial printing industry and made it more relevant than ever," said Adam Gittlin, president of JKG Group. "Today's sophisticated, computer-driven digital presses enable direct mail campaigns to be personalized on the fly, empowering one-to-one and niche marketing strategies, and helping to control production costs for our clients."
Digital technology underlies JKG Group's internal operations. It also enables valuable synergies between services such as printing and direct mail, graphic design and custom product packaging, and kitting and fulfillment.
Applications for digital printing range from menus for restaurant chains with thousands of locations, to promotional flyers for nationwide retailers and real estate firms, to travel catalogs for the world's largest cruise lines. For direct mail campaigns, digital presses like the Xerox iGen 5 enable variable data to be printed inline, including names, addresses, even variable graphics and images, without requiring separate print runs or multiple processes.
Direct mail continues to surge as businesses and consumers have become increasingly resistant to overwhelming volumes of email and online messaging. Direct mail outperforms email by 37 percent, according to research by Printing Impressions.
JKG Group provides additional digital technology-based services that further enhance direct mail campaigns, including list acquisition and maintenance, data processing, CRM integration, carrier route targeting, augmented reality, QR codes, barcoding, data analytics and reporting.
About JKG Group
JKG Group helps businesses achieve great marketing results through high-performance commercial printing, cleverly-designed product packaging, well-executed direct mail programs, on-time fulfillment services and much more—all driven by leading edge technologies and backed by agile online systems. Marketing support services from JKG Group have helped clients across a wide range of industries since 1984. With a passion for innovation, a powerful can-do attitude, and more than 2,000 years of combined experience, JKG Group has the knowledge and expertise to enhance the success of any business. Learn more at JKGGroup.com.
SOURCE JKG Group
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