NEW YORK, Sept. 1, 2016 /PRNewswire/ -- Branded content and blogs are a great starting point for driving consumers to your brand's website. However, at the end of the day, earned media brings a unique value to inbound marketing that branded content cannot. Earned media has a way of amplifying your brand's story and uplifting search rankings and brand visibility in ways that branded content cannot.
Evan Prokop, SEO expert and Digital Marketing Manager at TopRank Online Marketing, discusses the impact earned media has on inbound marketing in an interview with PR Newswire:
- How earned media affects organic search results
- The main goal of earned media at each stage of the buying cycle
- Tips for brands to garner more earned media and increase inbound traffic
Access the full interview to learn how content written by third party sources helps establish your brand as credible, reliable and strengthens consumer trust. Find tips on how to approach your content strategy from a holistic perspective that is outlined and measurable from start to finish.
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