How to Power Brand Perceptions by Adding Depth to Press Release Analytics

NEW YORK, Oct. 4, 2016 /PRNewswire/ -- As a PR professional, you wear many hats from day to day. While the immediate task in front of you may change throughout the day or week, there's one constant goal you're always going to be focused on: helping your clients enhance and protect their brands. When it comes to correlating the performance of a press release with brand perceptions, it's important to look to a variety of reporting tools and services to get a comprehensive view. Incorporating a holistic approach to tracking content or campaign progress can allow PR professionals to move beyond the one dimensional data traditionally gathered from press release performance.

PR Newswire's "Proving It: Going from Press Release Performance to Measuring Brand Perceptions" article explores ways to measure and monitor the success of both individual pieces of content, like press releases, and overall campaigns. The article also discusses:

• The role metrics play in proving performance
• The best framework to showcase your performance metrics
• How timing and frequency of data reporting can either help or hurt your brand's goals
• The best tools to assess brand performance and perceptions

There are better ways than ever before to measure the impact of your communications campaigns—and the role of press releases within them—on brand perceptions. Read the full article to learn more about diving deeper into untapped PR performance analytics.

About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

Cision is a leading global media intelligence company, serving the complete workflow of today's communication professionals.

Contact:
Stacey Miller
Director, Communications
(301) 683-6038
stacey.miller@cision.com

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