NEW YORK, Aug. 18, 2016 /PRNewswire/ -- Until recently, linking public relations to revenue has been easier said than done for communicators. While clips, coverage and ad equivalency value have been relied on, today's PR professionals require a data-centric approach with advanced tools and tactics. Not surprisingly, because of these limitations, reporting is typically biased toward outputs rather than outcomes – far different from what is expected in digital marketing and demand generation. Furthermore, 82% of marketers in a survey conducted by Forrester cited that ROI metrics such as leads, sales or revenue were the most important to them for measuring the overall impact of media efforts1.
- Leveraging PR's strengths to drive marketing ROI
- Metrics to measure PR and communications
- Fostering collaboration between digital, demand and PR
PR provides digital marketers with the opportunity to influence purchasing decisions earlier than is possible with most paid media. And when it's used together with digital marketing, it can result in a much greater ROI than either discipline can achieve on its own.
Take a look at some of the ways that utilizing PR content can help achieve greater success in executing and measuring the ROI of your digital marketing and demand generation efforts by downloading the full guide here.
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