How to Win Election Campaigns in a Changing World: Newly Released TEDx Talk by Political Consultant Dr. Louis Perron
22 Apr, 2020, 07:59 ET
ZURICH, April 22, 2020 /PRNewswire/ -- What does it take to win an election in an environment that is rapidly changing? In a recently released TEDx talk, Dr. Louis Perron, a political scientist and consultant based in Switzerland, argues that it takes the four "M"s to win high-profile election campaigns in these new surroundings: message, media, money and make no mistakes.
Message: A good message is more than a slogan, an issue or a play of words!
Media: Social media is now part of any campaign, but greatly overestimated. Nobody changes his or her mind on social media.
Money: Too much can actually be a disadvantage because it undermines message and decision-making discipline.
Make No Mistake: Most common mistakes include starting too late, not getting accurate research or producing campaign materials without content.
In addition to presenting a general approach to winning elections, Dr. Perron is also motivating people to get engaged. "If public opinion is getting more and more volatile, this means that it has never been more worthwhile to campaign than now," he said.
The talk was given last November at TEDx Zurich in Switzerland and was recently released on YouTube and the TED website.
"The coronavirus has fundamentally changed every 2020 election. And even before that, the world was already changing at an increasingly fast pace: there are now multiple media voices (TV channels, social media, etc.). In many countries, new parties appear and disappear. And the electorate is becoming ever more volatile," Perron said.
Dr. Louis Perron is an internationally renowned political consultant based in Switzerland. He has won two dozen competitive election and referenda campaigns in various countries. His clients include everything from mayors up to senators, members of cabinet, presidents – and a former Miss Universe. He is the author of the book "How to Overcome the Power of Incumbency in Election Campaigns."
For information, go to www.campaignanalysis.com
Dr. Louis Perron
Email: [email protected]
Phone: +41 43 488 37 20
SOURCE Dr. Louis Perron
Share this article