How Will Companies Build Trust With Consumers in 2013?

Jan 22, 2013, 06:00 ET from Ethical Corporation

LONDON, January 22, 2013 /PRNewswire/ --

SKY, Bank of New York Mellon, O2, Royal Bank of Scotland, UBS and Nordea gather to discuss trust and CSR in London on 7-8th May 2013

With Royal Bank of Scotland braced for more fines over Libor, we are once again reminded of the damaging scandals that have served to further erode public trust in the financial sector over the past twelve months.

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It's not just banks which have been in the firing line. G4S and Starbucks are among those that have suffered the ignominy of being dragged before House of Commons Select Committees to answer some "awkward" questions. HSBC has faced the scrutiny of US congressional hearings. Here in the UK, even the BBC has suffered a trust crisis.

At Ethical Corporation's 12th Responsible Business Summit, the Chief Executive Officers from SKY (Jeremy Darroch), Bank New York Mellon (Michael Cole Fontayn) and Telefónica O2 UK (Ronan Dunne) will be discussing the challenges that businesses face to build and maintain trust with consumers in this era of distrust.

The debate will draw upon some of the opportunities that exist to engage with consumers and the rewards for those that get it right.

A number of banks including Royal Bank of Scotland, UBS and Nordea will be addressing how the financial sector can re-connect with the people they serve.

"It will not be a simple exercise in "banker bashing" but a serious and robust look at crucial issues such as senior executive leadership, incentive structures and stakeholder engagement in the financial sector," say the organisers.

Is real change even realistic? Or is the current structural model of banking making it impossible to balance economic duty to society and financial duty to shareholders?

The Responsible Business summit taking place in London on May 7th and 8th this year will be the meeting place for 500+ senior attendees and 60+ expert speakers from across the world to discuss key social challenges such as corporate trust and ways to reduce businesses' impacts on the environment.

For more information about the event, visit

Ethical Corporation provides business intelligence for sustainability to more than 3,000 multinational companies every year. We provide objective analysis in our reports, news, events and updates for the corporate sustainability. Ethical Corporation publishes the leading responsible business magazine and website.

Contact information:
Steven Wilding
Conference Director
Ethical Corporation: Business Intelligence for Sustainability

SOURCE Ethical Corporation