MIAMI, Oct. 17, 2011 /PRNewswire/ -- The official 2011-2012 U.S. Hispanic Social Media Guide, the second annual "How To" guide to Hispanic social media marketing, is now available for free download by registering at www.hispanicize.com.
Produced by Hispanicize and the Hispanic PR Blog http://www.hispanicprblog.com in partnership with the Hispanic Public Relations Association http://www.hpra-usa.org (HPRA) and the Word of Mouth Marketing Association http://womma.org (WOMMA), the 62-page guide explores current and upcoming trends in the Latino social media and marketing. Among this year's highlights are unique content directly from the Hispanicize 2011 conference as well as a surprising, first-of-its-kind report on how Fortune 100 companies are using various social media platforms to reach Hispanics.
Among the articles featured in this year's guide are "The Ten DOs and DON'Ts of An Effective Hispanic-Targeted Social Media Campaign"; "The Rules for Engaging Latina Mom Bloggers" and "Is the Press Release Dead? Insights from a News Director and the role of Social Media."
The guide features contributions from some of the leading voices in Hispanic social media marketing, including: Jose Villa of Sensis; Gaby Alban of Conexion; Patricia Perez of VPE; Midy Aponte of the Sanchez Ricardo Agency; Cristy Clavijo-Kish of Hispanicize; Lance Rios of Being Latino and more.
Hispanic Social Media Insights Webinar Series
To accompany the guide, Hispanicize and HPRA are launching the second annual Fall Hispanic Social Media Insights Webinar series, sponsored by PR Newswire. The series kicks off with PR Newswire's Oct. 19th webinar titled "Marketers as Publishers: How to Leverage Content & Online Tools to Engage Latinos" featuring Eva Smith of Latina Mom Bloggers & Co-Founder Tech.Food.Life. Blog, | Hiram Enriquez, Director, Digital Media, Tr3s at MTV Networks | and Lance Rios, President & Founder of Being Latino. The Fall series will also feature webinars in November and December. Please register for the webinar here: http://www.prnewswire.com/knowledge-center/upcoming-events-webinars/Marketers-as-Publishers-How-to-Leverage-Content--Online-Tools-to-Engage-Latinos.html
"Our guide and webinar series will provide marketers and agencies with solid, actionable information about social media planning and execution to connect brands with Latinos online," said Manny Ruiz, guide co-publisher and the organizer of the annual Hispanicize 2012 event.
"HPRA is proud to co-produce these resources because they are invaluable tools for the communications professionals we serve," said Lourdes Rodriguez, HPRA-LA president.
Guide and Webinar Sponsors
This year's guide was made possible through the generous support of Disney Parks, Sprint, Fleishman-Hillard, Revolucion, Sensis, TeleNoticias, Republica, Conexion and PR Newswire.
About the Hispanic Public Relations Association (HPRA)
HPRA founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.
About the Word of Mouth Marketing Association (WOMMA)
WOMMA, http://WOMMA.org is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated, social media platforms and marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining "best practices" for the industry.
Co-headquartered in Miami and New York, Hispanicize (#Hispz) is a national, leading Latino social media news content and digital services platform.
Content on its daily web site - Hispanicize.com - and its social media channels on Facebook (facebook.com/Hispanicize) and Twitter (@Hispanicize), Hashtag #hispz – delivers the latest trends, thoughts, programs, features, issues and questions surrounding social media and technological initiatives that impact and inspire Latinos online today.
Through its digital services division and ownership stake in Being Latino (#BeLatino) and Latina Mom Bloggers (#LatinaMoms), Hispanicize offers marketers a 360-degree digital solution for their Latino social media initiatives. Hispanicize services include Latino social media influencer programs, branded Twitter parties, Facebook community initiatives, Facebook advertising, blog ambassadorships, research, blog product reviews, conferences and much more.