HTC Appoints Shashi Fernando to Head up Content Division

Saffron Digital CEO Moves to HTC as Chief Content Officer

Mar 21, 2011, 10:30 ET from HTC Corporation

TAOYUAN, Taiwan, March 21, 2011 /PRNewswire/ -- HTC, a global leader in mobile innovation and design, today announced the appointment of Shashi Fernando as chief content officer at HTC, Fernando was previously CEO at Saffron Digital. Fernando will report directly to Peter Chou, HTC's CEO and be based at HTC's headquarters in Taoyuan, Taiwan.

The appointment reflects HTC's commitment to developing content as a pivotal component in its devices. His charge will be to lead HTC's global content strategy and business and regional deployment.

"Shashi has tremendous experience in the content industry and I am excited to have him leading HTC's content strategy," said Peter Chou, CEO of HTC Corporation. "Content will continue to be a crucial part of our overall proposition and future success."

"HTC is a highly ambitious company with the expertise and scope to realise those ambitions," said Fernando.  "I'm tremendously excited to be working on HTC content strategy and look forward to bringing new content and services to HTC customers around the world."

Prior to joining HTC, Fernando was CEO of Saffron Digital, the company he founded in 2006 to provide reliable, high quality digital delivery services to third party clients. Under his leadership, the company built up a reputation for technological innovation and became a pioneer in media and entertainment technology. Saffron Digital was acquired by HTC in February.

Shashi Fernando has been included in Mobile Entertainment magazine's list of annual Top 50 executives in both 2009 and 2010. Saffron Digital itself is currently listed as a Deloitte Fast 50 Technology company, and in the Media Momentum Top 100 digital media companies. David McDonald, Saffron Digital's chief operating officer, will now assume the chief executive officer position at Saffron, working directly with HTC as a strategic partner.

About HTC

HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the center of everything it does, HTC creates innovative devices that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit

SOURCE HTC Corporation