BEIJING, Dec. 19, 2016 /PRNewswire/ -- HTC Corporation ("HTC"), a pioneer in innovative, smart mobile and virtual reality (VR) technologies, today announced the official launch of Viveport™ Arcade, a location-based entertainment platform for virtual reality. The first batch of exclusive Viveport Arcade content will be available on Leke VR's VRLe platform. Viveport Arcade constitutes an important pillar in the Viveport™ family as its offline edition, and also plays an essential part of Vive's developer support program to create more monetization opportunities for developers. With this launch, Vive tackles the major challenge faced by experience stores to offer diverse high-quality VR content and provides them a path to upgrading their VR experience, thus creating more cash flow for content developers.
"This strategic partnership between Vive and Leke VR is a clear win-win for the both parties, while also helping to accelerate advancement of the VR industry as a whole in China," said Alvin W. Graylin, China Regional President of Vive, HTC. "Leke VR has extensive offline channels, while we bring a broad range of high-quality content through Viveport Arcade that has been optimized for out-of-home entertainment. By combining resources, consumers, VR developers and VR arcade operators will all benefit."
"The arrival of hundreds of premium Viveport Arcade VR content on the VRLe offline content distribution platform provides offline VR consumers with more diversified user experiences and brings the total number of titles available on the VRLe platform to 300," said Evan He, CEO and founder of Beijing Leke VR Technology Co., Ltd. "The objective of this strategic partnership between Leke VR and Vive is to jointly promote the development of the VR content ecosystem. With this major boost, the VRLe offline content distribution platform will seek to continue enriching user experiences and cooperate with more VR content partners set on revolutionizing the VR experience."
With this strategic partnership, Vive and Leke VR extend the scope and depth of their cooperation, which was originally focused on Vive's hardware products. The two parties will fully utilize their respective advantages to jointly promote the development of the VR offline experience store market. Viveport Arcade VR content will be available in all of Leke VR's offline experience stores through the VRLe platform, while Vive will be in charge of operations management and market support for the content in order to ensure an optimized VR experience for consumers. The partnership also stipulates that different feature content will be recommended to offline users each season, multiplying the cash flow for content developers.
Viveport Arcade is Vive's proprietary content management and distribution platform serving offline experience stores. The program calculates billing by duration of play, ensures accurate revenue allocation between operators and developers, and effectively manages VR content and control charges in today's market environment. Viveport Arcade aims to create more diverse profit models and wider user channels for developers in addition to helping them distribute content that can monetize well in arcades; types of support offered include expert guidance and potential investment in partnerships that target the development of unique experiences. More importantly, the most high-quality content available on Viveport Arcade cannot be found online, effectively preventing piracy and infringement and providing a safer and more reliable user experience.
The strategic cooperation between Vive and Leke VR will first deploy at 1000 select Leke VR experience stores by the end of the year and aims to bring more high-quality VR content to thousands more of VR experience stores across China, thus promoting the healthy development of the offline VR entertainment industry. The launch of Viveport Arcade marks an important step in Vive's efforts to make Viveport available across PCs, mobile devices and offline experience stores. The platform, set to launch initially in China and Taiwan, will roll out to thousands of locations by the end of 2017. Experience store owners and VR content development teams are welcome to join the Viveport Arcade ecosystem. For partnership inquiries, please visit: http://www.viveportvrarcade.com/.
HTC has been consistently active in promoting the robust development of the VR industry, with its global team announcing in April the landmark Vive X accelerator program. The accelerator kicked off in August of this year in Taipei, San Francisco, Beijing and Shenzhen; applications for the second round will open on December 1st. All interested teams are invited to apply on www.vivex.com.
About the Vive Virtual Reality System
Vive is a first-of-its-kind virtual reality system developed in partnership by HTC and Valve. Designed from the ground up for room-scale VR, Vive allows true-to-life interactions and experiences thanks to an adjustable headset displaying stunning graphics, two wireless controllers with HD haptic feedback and 360˚ absolute motion tracking. For a convenient and safe experience, Vive incorporates essential functionality from your phone and features a front facing camera that blends physical elements into the virtual world. Working in concert, this system immerses you visually, physically and emotionally in the virtual world. For more information on Vive, please visit www.vive.com.
HTC Corporation aims to bring brilliance to life. As a global innovator in smart mobile and virtual reality devices and technology, HTC has produced award-winning products and industry firsts since its inception in 1997, including the critically acclaimed HTC One and HTC Desire lines of smartphones, and is now leading the VR industry with the Vive line of products. The pursuit of brilliance is at the heart of everything we do, inspiring best-in-class design and game-changing mobile and virtual reality experiences for consumers around the world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498). www.htc.com.
SOURCE HTC Vive