Hu-Friedy Launches Groundbreaking Redesign of the Friends of Hu-Friedy Online Community
Next-generation experience includes peer-to-peer collaboration, engagement rewards, and continuing education
CHICAGO, March 14, 2018 /PRNewswire/ -- Hu-Friedy, the 100-year-old global leader in the manufacturing of dental instruments and products, has refreshed and revamped its Friends of Hu-Friedy online community. The newly unveiled platform upgrade now delivers a more interactive, engaging, and mobile-friendly experience for busy dental clinicians seeking online collaboration, support, and information.
The new community has been carefully innovated to deliver an experience that more closely matches the needs of today's always-connected society. Members can now join interest groups and hold real-time discussions with likeminded peers around the world—asking questions, getting answers and support, and learning from each other. The Hu-Points program has also been updated, with more frequent opportunities to earn product samples and exclusive member gear.
Now in its eleventh year, Friends of Hu-Friedy started as the original online destination for registered dental hygienists, students, and faculty to share information and make connections, eventually growing to become a community of over 50,000 that today represents a wide variety of dental professional titles and functions.
Ron Saslow, Chairman and CEO of Hu-Friedy, explains, "We have always believed that innovation is the key to helping our customers perform at their best, whether it be through our products, services, or community experiences. When we launched Friends of Hu-Friedy in 2007, we ushered in a new forum for dental professionals that was designed around their specific needs and desires. Now, by leveraging advanced technologies, we've created a sophisticated platform that delivers an even more engaging and socially connected community experience, which we are thrilled to introduce to our customers."
Patrick Bernardi, Hu-Friedy's CMO, goes on to state, "Our community members are an impressive demographic. They are educated clinicians, they are tech-savvy, and they work to stay on top of industry developments. This new platform provides a next-level experience regarding peer-to-peer connection, continuing education, value-add information and community rewards. Judging by the phenomenal reaction we received at the Chicago Mid-Winter Meeting pre-launch, we can't wait to see how the members engage with, and continue to shape, the community moving forward."
Dental professionals, educators, and students are encouraged to join Friends of Hu-Friedy today by creating a free account at www.FriendsOfHu-Friedy.com, where they will find complimentary online continuing education, industry news, product information, live discussions, and rewards.
About Hu-Friedy
Founded in Chicago in 1908, Hu-Friedy Manufacturing Company, LLC helps dental professionals perform at their best by producing dental instruments and products designed to function as an extension of each practitioner's skill. Hu-Friedy products are hand-crafted by highly-skilled artisans and are known for their precision, performance, longevity, reliability, and quality. Headquartered in Chicago, the company's 10,000 dental instruments and products are sold in over 100 countries, backed by a global employee base of over 900. With international offices in Frankfurt, Milan, Shanghai, and Tokyo, the company is committed to improving lives by advancing dental performance, smile after smile. For further information, please visit http://www.hu-friedy.com.
SOURCE Hu-Friedy
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