BOSTON and HOUSTON, Aug. 28, 2012 /PRNewswire/ -- LyntonWeb CEO, Daniel Lynton, will speak at the HubSpot 2012 Inbound Conference today, and explain how he handles new business requests, assesses scope and bandwidth for both his team and client, and turns seemingly one-off project deals into successful, long-term client relationships.
LyntonWeb is joined at the 2012 Inbound Conference with their partner, Pervasive, maker of enterprise data software. LyntonWeb uses Pervasive's software for HubSpot integration offerings, enabling inbound marketing for their enterprise clientele. Successfully delivering this high level of digital marketing requires both seamless integration between a company's website CMS and CRM systems and complete marketing and sales team alignment to nurture top-of-the-funnel leads into sales qualified leads.
Inbound marketing is a term HubSpot founder, Brian Halligan, coined in 2005. After realizing success utilizing inbound marketing techniques for small businesses, enterprise level businesses have taken interest. "Enterprise inbound marketing allows for proven ROI through closed-loop marketing," says Lynton. "It's the combination of high quality content, lead nurturing, and analytics to track data most critical to mastering the complex sale."
LyntonWeb, one of HubSpot's first and most successful Partners, has been at the forefront of developing inbound marketing for the enterprise. If you are in the Boston, MA area, be sure to catch Daniel Lynton's talk on the topic today at 4:45 PM EDT in the Hynes Convention Center.
LyntonWeb is a full service web marketing and technology company. We help businesses bridge the gap between their marketing and technology needs. From inbound, to web design, to technical and CRM integrations, we lead the future of marketing. LyntonWeb is a Certified Gold HubSpot Partner Agency.
About HubSpot's 2012 Inbound Conference
Inbound 2012 is the world's largest gather of inbound marketers. Inbound 2012 is a 3-day marketing conference and training event designed to help marketing professionals, business owners, and agency executives deepen their knowledge of inbound marketing.
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