Hudson BLVD. Group To Launch First Multi-Brand Store
The rapidly expanding company is setting a new standard in beauty services as it debuts a veritable beauty "boulevard", which will house DreamDry, Pucker, Spruce & Bond, and a soon-to-be-announced newly acquired nail brand, all under one roof
NEW YORK, May 17, 2017 /PRNewswire/ -- Hudson BLVD. Group, LLC (HBG) is taking 2017 by storm. On the heels of its recently announced multi-unit partnership with Neiman Marcus, HBG revealed today that it will open its first multi-brand store in New York this June. The new concept store will redefine the specialized beauty service experience for consumers with its all-inclusive offerings.
HBG, the nation's premiere multi-brand beauty services operator, was formed in 2015 and currently operates a diverse portfolio of beauty brands across the hair, skin, makeup categories, including DreamDry, Spruce & Bond and Pucker. The Company is currently in the final stages of completing the acquisition of a celebrity-favorite nail brand.
"We're reconstructing the outdated full-service salon concept with a modern, innovative solution," said Robin Moraetes, President of HBG. "The traditional salon provided clients with a full suite of services but often lacked excellence across their offerings. Convenience was at the forefront, but, over time, our consumer increasingly placed more value on specialty providers that offered a premium service in an express format. The deconstructed salon has enabled many boutique brands to thrive, but our consumer wants the best of both worlds -- specialized brands that they are passionate about, with the convenience of completing their beauty regimen all in one place. We're so excited to be able to offer an elevated all-encompassing beauty platform, delivering the best-of-the-best to both our staff and our clients."
As HBG continues to pioneer a new way to deliver best in class beauty services and products that today's consumer demands, its first multi-brand store will be located in Scarsdale, NY and will offer services from all HBG brands.
This highly anticipated location will include Rachel Zoe Collection accessories as well as a selection of fashion, beauty, and lifestyle products curated by Rachel Zoe, the brand's Creative Director and DreamDry Co-Founder. "Across all of our brands, we share the same unifying philosophy of making women look and feel their most beautiful every day," says Zoe.
HBG's new beauty destination will remain branded as DreamDry and Spruce & Bond, but clients will enjoy the convenience of a joint facility, with a seamless experience through shared technology and access to beauty services from brand leaders in their respective segments, including: blowouts and braids from DreamDry, brows, waxing, laser and newly introduced facial peels from Spruce & Bond, makeup and eyelash extensions from Pucker, and nail art and manicures from the soon-to-be-announced nail brand.
To celebrate the launch of its first joint location, HBG will offer an exclusive "Founder's Card" as a loyalty incentive for both new and existing clients. This exclusive annual membership, available for a limited time, will retail for $150 and include products, complimentary services and additional discounts, special offers and events throughout the year.
"Today's consumer, especially in the beauty sector, demands an elevated and unparalleled experience, with an emphasis on convenience," said Moraetes. "With our robust assortment of multi-brand offerings and services under one roof, we are able to deliver exceptional value and personalized experiences to each and every client."
"The value proposition of our strategy at HBG is that we have the opportunity to solve needs on both ends of the retail spectrum by owning and centrally operating top tier beauty service businesses," stated Elan Ben-Avi, Partner at Kuzari and HBG's Chairman. "For consumers, we can deliver beloved specialized brands while helping them to regain the convenience they want through a joint offering. For landlords and retail partners looking to drive traffic and repeat customers to their brick and mortar locations, HBG serves as a single operator that can deliver multiple brands that function in a sophisticated and reliable manner. The advantage here is that multi-brand locations also afford HBG outsized unit economics and marketing efficiencies which serve to enhance the performance of its brands."
About Hudson BLVD. Group
Hudson BLVD. Group (HBG) owns and operates a portfolio of specialty retail service brands. HBG develops and acquires beauty service businesses and provides management expertise and operational discipline to grow the brands. Existing holdings include DreamDry, Spruce & Bond and Pucker Makeup. www.hudsonblvdgroup.com
About Kuzari Group
Kuzari Group is a private investment and strategic development firm partnering to build businesses with flexible capital solutions across a variety of industries. Kuzari is focused on investing in and developing small and unique businesses and projects which represent long-term value creation opportunities. www.kuzarigroup.com
SOURCE Hudson BLVD. Group
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