Huggies Takes Baby Talk Online With First-Ever Website For Babies, By Babies

NEENAH, Wis., Aug. 10 /PRNewswire/ -- Moms have been listening to their little ones for ages, but now it's time babies had a proper place to dish to each other on the latest playground gossip and diaper fashion "do's and don'ts." Huggies, a brand committed to babies' needs, is excited to give babies a voice like never before by launching the first-ever site for babies, by babies. Kiddos are going gaga over highchaircritics.com, skipping naptime and snack time at the chance to finally focus on what matters most – who wore the onesie best and what toddler tunes are currently topping the charts.

With the launch of highchaircritics.com, Huggies is liberating babies to express their strong opinions across the web – in their own voice. And on this forum, Moms are hearing them loud and clear. Huggies has heard about the effects of ill-fitting diapers for years and addressed these concerns by keeping babies the top priority when developing their products. In fact, it was babies' opinions that contributed to the development of Huggies Little Movers Diapers. Their curved shape and contoured sides fit naturally between a baby's legs, helping them move freely, something babies have long been babbling about.

"Babies have a lot to say, and Huggies knows that they've been crying to be heard for a long time," said Stu Schneider, Huggies Brand Senior Director. "With the launch of highchaircritics.com, Huggies is giving babies the chance to voice their opinions about all kinds of things, including the clothes they wear, the books their parents read to them and the fit of their diaper."

Meet the Baby Bloggers

"I'm squealing with delight to join a few of my toddler friends in the blogging community, including Bash N. Poo, Tattle Tot and Baby J. Nuborn," said popular fashion baby blogger Tutu Couture. "Finally, I have a platform to share my fabulous style sense with millions of babies, and I can't wait to help other little ones shape their style." Tutu Couture joins three other bloggers, including Baby J. Nuborn – host of "Shape the Nation" on the Huggies.com Baby News Network –  on the site to supply quick quips for babies' most pressing "need to knows" including:

Bash N. Poo

Bash N. Poo has been a music critic since his Mom made him listen to complaint rock in the womb. From infant indie, to alt country, to toddler techno, he knows what music will get you crawling and what will put you to sleep – including lullabies' Top 40.

Tattle Tot

Who's crawling the red carpet? Who's play-grouping with whom? Get the latest in celeb-baby news from Tattle Tot, who always keeps her ear to the ground to pacify your need for baby gossip.

Baby J. Nuborn

Babies deserve the facts. Baby J. Nuborn has built his extremely brief career by reporting the national news stories babies need to hear on Huggies.com, holding diapers accountable for the shapes they put around our tushies.

Tutu Couture

Covering everything from the shapely fit of your diaper to the outrageous frilly outfits Mom picks out for you, Tutu Couture is your enfant en vogue. She's here to cover the do's and don'ts of baby fashion and prevent those wardrobe malfunction temper tantrums.

Visit Huggies Online

In addition to Highchaircritics.com, visit Huggies.com for more information via the Baby News Network, as well as all Huggies products and promotions.  Follow Huggies brand on Twitter (www.twitter.com/huggies) and connect on Facebook (www.facebook.com/huggies) to chat with other parents and babies, about the latest and greatest news of the day.

About Kimberly-Clark

Kimberly-Clark and its well known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world's population - trust K-C brands and the solutions they provide to enhance their health, hygiene and well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1 or No. 2 share position in more than 80 countries. To keep up with the latest K-C news and to learn more about the company's 138-year history of innovation, visit www.kimberly-clark.com.

SOURCE Huggies