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Hult International Business School lance un nouveau master en marketing international


News provided by

Hult International Business School

Dec 01, 2011, 03:00 ET

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LONDRES, December 1, 2011 /PRNewswire/ --

- Les étudiants disposent d'une occasion sans pareil d'étudier dans trois endroits dans le monde -San Francisco, Londres et Dubaï

Le programme novateur de master en marketing international d'une durée d'un an, dispensé sur les campus de Hult à San Francisco, Londres et Dubaï, donne aux étudiants la possibilité d'apprendre les techniques de pratiques d'excellence en marketing enseignées par des professeurs disposant d'une expérience pratique au niveau international. Une spécialisation facultative permet aux étudiants d'acquérir une expérience supplémentaire dans le monde avant-gardiste du marketing numérique.

Obtenir un titre de master de l'école de commerce la plus internationale au monde prépare les étudiants à la réussite sur la scène mondiale. Les classes à Hult comptent généralement des étudiants de 120 nationalités, ce qui garantit à chacun de riches expériences culturelles et une perspective véritablement mondiale sur le marketing international. Selon le classement 2011 du The Economist, la diversité et la composition internationale des diplômés de Hult est l'une des plus importantes au monde, dépassant des établissements comme la Harvard Business School et la Booth School of Business de l'Université de Chicago.

Se réjouissant de ce nouveau cours, le Dr Ian Dougal, doyen international de la Hult International Business School, a déclaré : « Notre nouveau master en marketing international a été attentivement conçu pour permettre aux cadres en marketing de demain de prendre un bon départ. Après 12 mois d'études chez nous, les étudiants auront acquis les bases, à savoir gestion et stratégie, mais aussi des connaissances spécialisés de l'environnement numérique, notamment la publicité en ligne, les réseaux sociaux et le développement de nouveaux produits. Le programme « Global Campus Rotation » de Hult permet aux étudiants de passer au moins un semestre dans chacun de nos campus situés à San Francisco, Londres et Dubaï. Aucune autre école de commerce ne propose une telle expérience internationale passionnante. »

Tous comme d'autres diplômes de Hult, les étudiants du programme de master en marketing international vont participer à un « projet d'action » pratique, en travaillant en petits groupes pour résoudre des problèmes de marketing réels pour de véritables clients. Ce programme offre aux étudiants une occasion unique de combiner le master en marketing international avec la spécialisation en marketing numérique de Hult, qui a été créée en consultation avec des spécialistes de premier plan dans le secteur.

À propos de la Hult International Business School

Hult est l'école de commerce la plus internationale au monde, présente sur les campus de Boston, San Francisco, Londres, Dubaï et Shanghai. L'École propose une gamme variée de programmes axés sur les affaires notamment de MBA, d'Executive MBA, de masters et diplômes de premier cycle. Le programme MBA d'un an dispensé à Hult figure dans le top 30 mondial selon le classement de The Economist ainsi que dans le top 100 d'après Financial Times. http://www.hult.edu.

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