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Hult International Business School lance une annonce télévisée défiant la loi de la gravité sur CNN


News provided by

Hult International Business School

Mar 05, 2012, 03:00 ET

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BOSTON, March 5, 2012 /PRNewswire/ --

 « Toutes les écoles de commerce ne sont pas les mêmes. Tous les diplômés d'école de commerce ne sont pas les mêmes non plus. » C'est le thème de la toute première annonce télévisée de Hult International Business School (École internationale de commerce Hult) qui sera diffusée sur CNN. L'annonce met en exergue la mission de Hult qui est de fournir un enseignement de commerce à caractère international, visionnaire et pratique destinés aux leaders internationaux.

L'annonce publicitaire, produite à Los Angeles sous la direction créative de Dave Smith, Simon Carbery et Nikki Fox et par la société de production primée Logan, montre des professionnels des affaires bouger doucement au-dessus de la terre, tout en regardant des gratte-ciel d'une ville ultra moderne, alors qu'en arrière plan on entend une musique mystérieuse, qui invite à réfléchir.

« La direction créative de la campagne reflète l'engagement de Hult à fournir un enseignement du commerce qui dépasse la pensée plate du monde », a déclaré Alex Bunch, le directeur de création de Hult. « Notre objectif est de souligner le fait que les diplômés de Hult possèdent une perspective unique et plus profonde du marché global. »

Les étudiants de Hult viennent de 120 pays, c'est pourquoi les anciens surnomment l'école « Mini Nations Unies ». Les étudiants de Hult peuvent choisir de commencer leurs études dans l'un des cinq campus à travers le monde, à savoir Boston, San Francisco, Londres, Dubaï et Shanghai. Cependant, ils sont encouragés d'internationaliser leur diplôme en étudiant aussi dans deux campus au moins par le biais du  Global Campus Rotation de Hult. Grâce à cette offre internationale, Hult se trouve au 1er rang (1er dans la catégorie Expérience internationale et 3è en Commerce international) de la classification de Financial Times 2012.

La pub de 15 secondes sera diffusée dans le monde entier à partir du 5 mars 2012 dans les programmes de CNN, y compris Anderson Cooper 360, World Business Today, World Sport, et CNN Dinero.

Pour voir la pub et en savoir plus, veuillez visiter http://www.hult.edu

À propos de HultInternationalBusinessSchool :

Hult est l'école de commerce la plus internationale au monde, avec des campus à Boston, à San Francisco, à Londres, à Dubaï, et à Shanghai. L'école propose un éventail de programmes centrés sur les affaires parmi lesquels un MBA, un Executive MBA ainsi qu'une maîtrise et un premier cycle universitaire.  Le programme de MBA en un an de Hult a été classé parmi les 30 meilleurs au monde par The Economist et parmi les 100 meilleurs par le Financial Times. http://www.hult.edu

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