HUMANN SIGNS ARCH MANNING--AND HIS MOM--FOR NATIONAL CAMPAIGN THAT STARTS WITH A JERSEY SWAP

Debuting just in time for Allstate Red River Rivalry weekend, the playful spot marks the start of a broader multi-platform collaboration with the Manning family spanning social, digital and community-driven content.

• Head here to watch the hero tailgate spot and access photos.
• Preview additional social shorts where Arch goes head-to-head with his mom and a heart health expert that will roll out over the course of the college football season.
• Visit the microsite to learn more about the initiative and get 20% off at checkout with MANNING20 promo code.

"I put in so much work behind the scenes, which makes me really picky about what I put in my body. Humann has been my daily go-to since playing for UT. It's basically my cheat code for health and performance," says Longhorns quarterback Arch Manning about stepping up his advocacy alongside Humann.

That high standard of performance is backed by pioneering research. Rooted in nitric oxide breakthroughs discovered by Dr. Ferid Murad's program of the University of Texas Health Science Center, Humann products have helped power Texas Athletics' nutrition regimen for over a decade. 

For Arch Manning, however, the brand's mission took on a deeper meaning after learning a surprising health reality for moms.  

"Taking care of my health is part of being at my best, and cardiovascular health is an important piece of that. Getting to work alongside my mom makes this collaboration even more meaningful and brings together two different stages of life around something that matters to both of us" adds Arch Manning, noting cardiovascular issues run in their family history. 

By driving vasodilation (expanding blood vessels to deliver oxygen and nutrients to cells) that same Nobel-Prize-winning science supports everything from a quarterback's athletic endurance to everyday vascular health for his mom.

Science Versus Status Quo

Cardiovascular disease remains the leading cause of death in the U.S., which the CDC links to roughly 1 in every 3 deaths nationwide. Yet, public awareness remains dangerously narrow. People assume it's genetics they can't control, or ignore cardiovascular concerns until something goes wrong.

True cardiovascular wellness isn't just about a single organ. Humann's science-first approach—backed by patents and clinical studies—focuses on the entire 60,000-mile network of blood vessels powering the body, giving people actionable tools to make cardiovascular health part of their daily routines.

"Arch likes to claim his athletic routine, but he really gets his speed from me. Keeping up with my own wellness using SuperBeets Heart Chews is a daily habit now," shares Ellen Manning. "Like a lot of people, I used to think cardiovascular health was strictly about the heart. Learning that it's really about your whole circulatory system—powering your energy, your brain and how your whole body feels every day—was an eye-opener. Getting to share this with Arch and help people realize how easy it is to take better care of themselves means everything."

Claiming Cardiovascular Wellness Control At Every Life Stage

Grounded in good-natured family ribbing between Arch and Ellen, the initiative reframes the body's vascular network as the ultimate engine for total well-being emphasizing how the science serves:

• Healthy Blood Pressure: Supporting blood pressure levels, vascular health and stamina from the training room to everyday life.
• Cellular Energy: Delivering oxygen and vital nutrients to fuel all 36 trillion cells in the body.
• Proactive Wellness: Shifting heart care from a late-in-life task to an active, everyday advantage for all ages.

According to Dr. Christopher Davis, a triple board-certified interventional cardiologist and Chief Cardiologist at Humann featured in the spot with the Manning family, healthcare practitioners have spent decades treating heart issues downstream while completely ignoring the vascular pathways that drive health upstream. "There is truly no such thing as starting too early, and it's never too late to opt in. When we shift our focus to supporting that system daily, it fundamentally changes how people age and feel."

Turning that medical imperative into a cultural shift is the ambition fueling Humann's next chapter. 

"Arch calls Humann a cheat code, and honestly, it can feel like one when you experience the difference in your daily energy and stamina at any age. But what's actually happening underneath is no shortcut; it's uncompromising science," says Joel Kocher, Co-Founder and CEO of Humann. "By teaming up with Ellen and Arch, we aren't just amplifying a message. We have a mother-son duo leading a charge to change how whole generations look at longevity. Cardiovascular health isn't a box to check or a late-in-life medical milestone. It's the absolute core foundation for how we live, perform and feel every single day."

MEDIA KIT + CONTACT DETAILS

See our online Media Kit for more downloadable assets, here.

Media Contact: Katie Walley-Wiegert, [email protected] | 573.822.2361

ABOUT HUMANN

Humann is building the new cardiovascular health standard, supporting heart health and overall wellness through science-backed cardiovascular supplementation. Best known for SuperBeets®, the #1 cardiologist recommended beet brand for heart health support, Humann focuses on supporting healthy blood flow to help deliver oxygen and nutrients throughout the body.

Founded through academic and scientific research at The University of Texas, Humann brings clinically studied ingredients and physician-aligned innovation into daily routines. Humann is trusted by more than 2,000 collegiate and professional sports programs and used by thousands of medical practitioners nationwide. Humann's products are available in more than 30,000 retail locations that include Costco, Sam's Club, Walmart, Target, GNC and on humann.com. Follow Humann on LinkedIn, Instagram and Facebook.

SOURCE Humann