Humble Suds Laundry Soap Earns EWG VERIFIED® Mark

Four-ingredient, Oxygen-powered Formula Joins the Top 2.5 percent of Products in EWG's Guide to Healthy Cleaning

DENVER, Oct. 28, 2026 /PRNewswire/ -- Humble Suds, a mom-founded line of plant- and mineral-based cleaning and laundry products, today announced its Unscented Laundry Soap has earned the EWG VERIFIED® mark from the Environmental Working Group. EWG VERIFIED® products represent the top 2.5 percent of products in EWG's Skin Deep® database and Guide to Healthy Cleaning, based on health, safety and transparency.

According to a Morning Consult survey commissioned by EWG, 85% of adults are concerned about the safety of ingredients in personal care and cleaning products. Whole Foods Market's 2027 food trends report also named ingredient minimalism among the year's top trends, a philosophy Humble Suds has built its entire line around. Each product contains six or fewer familiar ingredients, many trusted for cleaning for more than a century, and each is named and illustrated right on the front of the package.

Humble Suds Laundry Soap has received more than 200 five-star reviews and is made with four humble yet powerful ingredients: saponified coconut (sodium cocoate), washing soda, baking soda and oxygen bleach (sodium percarbonate). The oxygen bleach brightens whites and lifts odors without chlorine bleach, giving the formula cleaning power most minimalist detergents leave out. It contains no fragrance, dyes, fillers or anti-caking agents and ships in a plastic-free kraft paper bag. Each bag washes 80 loads and retails for $19.95. It is HE-compatible and septic safe.

"We stand behind the power of simple ingredients. People are exhausted from reading ingredient labels and coming away more confused," said Jennifer Parnell, CEO of Humble Suds. "Many of us want homemade products but simply don't have the time. Our laundry soap means you no longer have to choose between convenience and safer, more sustainable options."

EWG VERIFIED® products EWG contain none of EWG's ingredients of concern, fully disclose every ingredient and meet standards set by EWG's team of scientists. EWG VERIFIED is the only third-party certification or evaluation program that publicly discloses its full criteria, has scientists on staff and requires full transparency of ingredients.

Founded in 2014, Humble Suds makes All Purpose Spray with refillable concentrates, Laundry Soap, Illuminate Oxygen + Mineral Powder, Scour Cleaning Paste, Miracle Cleaning Bombs and Revival Wood + Leather Balm. Products are available at natural and specialty grocers including Chamberlin's and Earth Origins Market, along with hundreds of independent boutiques and refilleries nationwide.

Shop Humble Suds Laundry Soap at humblesuds.com. More information about the EWG VERIFIED® program can be found at ewg.org/ewgverified.

ABOUT HUMBLE SUDS
Humble Suds is a mom-founded, woman-owned line of plant- and mineral-based cleaning and laundry products, handcrafted in small batches in Evergreen, Colorado, since 2018. Taking cleaning back to its humble roots, Humble Suds makes simple, effective formulas inspired by time-tested recipes and designed to bring a little joy to everyday cleaning. The brand is guided by four principles: clean safely, be radically transparent, reduce waste and inspire joy. Humble Suds products have earned the EWG VERIFIED® mark, glowing reviews from The Strategist, Forbes, USA Today's Reviewed, Apartment Therapy and Domino, and nearly 1,500 five-star customer reviews. They are sold at humblesuds.com and in hundreds of independent retailers, refilleries and natural grocers nationwide, including Akin's Natural Foods, Earth Origins Market and Chamberlin's.

MEDIA CONTACT
Jennifer Parnell
[email protected]
Phone: (720) 598-0282

SOURCE Humble Suds