ORADELL, N.J., June 5, 2012 /PRNewswire/ -- Huntington, visionary founder and leader of tutoring and supplemental learning services since 1977, announced changes to its consumer offerings and business model to meet evolving needs in the marketplace. The changes affect both the breadth and nature of Huntington's tutoring services and the company's proven franchise business model. Company Co-Founders Ray and Eileen Huntington announced the changes, along with a new rebranding campaign, to coincide with the company's 35th anniversary this June.
"When parents realize their child needs academic help they want an immediate solution," said Ray Huntington. "With more and more parents turning to the Internet, we now enable them to instantly enroll online. We also expanded our tutoring formats and updated our services to meet increasing demand for advanced subject matter tutoring and exam prep for older students. In short, we've become the tutoring solution to meet today's – and tomorrow's – needs."
Since it began franchising in 1985, Huntington's business model has proved highly successful and key to the company's staying power in the market. In recent years, as the profile of a potential franchisee has evolved to include more young people, married couples, veterans, and older, second-career seekers, Huntington has adapted to changes within the industry and introduced new ways to own and operate a learning center. These include a tiered financing approach that gives several options for down payments, licensing fees and support service. It has also expanded its franchise opportunities to new markets.
Huntington recently launched a comprehensive rebranding campaign that reflects the change from core learning center to complete tutoring solution. In addition to a new logo, advertising, collateral and direct mail materials, the company has changed its name and slogan from "Huntington Learning Center" to "Huntington: Your Tutoring Solution" to underscore that it serves a wide range of consumer needs.
Since it was founded in 1977, Huntington has provided quality instruction to hundreds of thousands of students through a network of franchised and company-owned centers. Huntington prides itself on being "Your Tutoring Solution" for students in all grades and core subjects. It tutors in developmental subjects, such as reading, phonics, math and study skills; and in advanced math and science subjects ranging from algebra through calculus and general science through physics. It also prepares students for state and standardized entrance exams, such as high school entrance exams, the SAT, ACT and GMAT. For more information visit www.huntingtonhelps.com.