Hutchison 3G and Telefónica O2 UK to Explore how Operators can Work With Mobile app Developers Effectively at Mobile Application Development Strategies Event

LONDON, June 30, 2011 /PRNewswire/ --

With the total global mobile applications market forecast to reach $25 billion in revenue by 2015 (Source: Mobile Marketer), it is clear that mobile apps present a prime and lucrative opportunity for stimulating revenue growth.  As such, mobile operators need to learn how to leverage their wealth of customer data to convince mobile app developers to work with them rather than established app stores.

Kåre Carlsen, Content Manager for Hi3G Denmark, has indicated that operators need to start to incorporating apps into their corporate strategy in order to keep up with their customers. At Mobile Application Development Strategies (http://www.mobileapplicationevent.com) Kåre will present on this topic and determine whether and how to choose a development partner or a strategic partner. He will also look at the key success factors and KPIs to use to measure your mobile application strategy.

Mobile Application Development Strategies (http://www.mobileapplicationevent.com) will bring together mobile operators and app developers from across Europe and the Middle East to discuss how to effectively market and distribute apps to reach the widest possible audience. Attendees will also discuss how apps can be used as a differentiator to attract and retain customers.

Javier Lorente, Head of Customer User Interface, Telefónica Europe said, "An outstanding way to get up to speed with the best ways to monetise your mobile applications."

Mobile Application Development Strategies (http://www.mobileapplicationevent.com) will hear from thought-leaders in the field including:

• James Parton, Head of BlueVia, Marketing, Telefónica O₂UK
• Baran Yurdagul, Head of Mobile Applications & Store Product Development, Turkcell
• Raam Thakrar, Co-founder & CEO, Touchnote
• Christophe Francois, VP Mobile Multimedia & Orange Partner, Orange France Telecom
• Hakim Mendjeli, Senior Content Manager, Vodafone Group

The Mobile Application Development Strategies (http://www.mobileapplicationevent.com/Event.aspx?id=532752) download centre features complimentary mobile application articles, podcasts and videos.

Mobile Application Development Strategies will be held from 26th-29th September 2011 in London, United Kingdom - the conference programme is available for download at http://www.mobileapplicationevent.com/Event.aspx?id=532752

Notes to Editors:

Mobile Application Development Strategies (http://www.mobileapplicationevent.com) will be held from 26th-29th September 2011 in London, United Kingdom

For further information on Mobile Application Development Strategies (http://www.mobileapplicationevent.com) contact on +44(0)20-7368-9300 or email [email protected]

SOURCE Telecoms IQ