HY Connect Heats Up Home Client Roster with Napoleon® Products - including Fireplaces, Grills and HVAC

CHICAGO, June 19, 2014 /PRNewswire/ -- Napoleon® Products, based in Barrie, Ontario, Canada, has selected HY Connect as its advertising and marketing agency of record. Napoleon is North America's largest privately owned manufacturer of fireplaces, grills and heating and cooling equipment. HY Connect will develop a new global brand position and product line strategy for the company. In addition, HY Connect will focus on strengthening the brand to gain distribution and preference in the United States.

"HY Connect's successful track record launching international brands in the U.S. market as well as their deep experience in the home products sector makes them a great partner for Napoleon," said Napoleon President Ron McArthur.

The brand work will involve trade and consumer market research. HY Connect will also develop advertising and handle traditional and earned media efforts for the brand. The agency's experience in the home products category includes Kohler, new outdoor power equipment line EGO, Merillat & Quality Cabinets, Kolbe Windows & Doors and Milgard.

"We are thrilled to be working with Napoleon. It's a world class brand with great heritage," said HY Connect Partner David Brown. "This is ever more apparent as we start the strategic groundwork for aggressive growth."

HY Connect
HY Connect (pronounced H.Y. Connect) is one of the leading independent marketing and communications agencies in the country. The agency has full service offices in Chicago and Milwaukee, offering advertising, digital strategy and development, earned and social media, media planning and buying and more. HY Connect's metrics driven approach has contributed to significant agency growth. With $155 million in annualized billings and more than 150 employees, the agency has doubled in the past four years.

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SOURCE HY Connect