HY Connect Helps NetCredit Offer More than Loans, Launches Platform to Empower Customers

CHICAGO, Aug. 13, 2013 /PRNewswire/ -- HY Connect, an independent marketing and communications firm, is pleased to announce the recent addition of NetCredit to its roster of clients. NetCredit, based in Chicago, is a licensed online lender for mid-size personal loans, largely serving consumers who might not qualify for a traditional loan at a local bank. HY Connect is working with NetCredit to help them become a leading financial resource for consumers. By investing in educational tools and content, NetCredit is demonstrating that a personal loan company can be more than just a lender.

"HY Connect has been a great partner to help us build and launch a fresh identity that appeals to our customers in a new way," said Briana Fabbri, head of marketing and product development at NetCredit. "It was important for us to find a local agency partner with an integrated service model that can scale with us as we grow."

HY Connect's first assignment, a news and blog platform for NetCredit, has proven to be an exciting move forward for the financial services company. The blog is designed to keep NetCredit's audience engaged with the brand even when they are not shopping for a loan. The blog represents the first phase of HY Connect's work with the brand. Additional work for NetCredit includes digital, media and broadcast creative support.

"Consumers are eager for new ways to manage their finances and NetCredit is responding with new thinking," said HY Connect President Dave Sheehan. "We are excited to be working with them at the forefront of the evolving financial services category."

HY Connect
HY Connect (pronounced H.Y. Connect) is one of the leading independent marketing and communications agencies in the country. With full service offices in Chicago and Milwaukee, the agency offers advertising, digital strategy and development, earned and social media, media planning and buying and more. HY Connect's metrics driven approach has contributed to significant agency growth. With $155 million in annualized billings the agency has doubled in the past four years. HY Connect has more than 150 employees.

Visit hyc.com for more information or connect with us on LinkedIn, Facebook or Twitter.

SOURCE HY Connect